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      Discover our new detoxifying treatment for coloured and lightened hair.

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    Davines Professional
    • IT
    • EN
      • About us
        • Who we are
          • Our story
          • Our values
          • Our expertise
          • Our Academies
        • Davines: For a Good Life

          We believe in the harmony of purpose and wonder and the creation of meaning through good action.

          Discover more
        • Our Manifesto

          Our Davines Manifesto For a Good Life shapes our choices and how we do business.

          Leggi di più
      • Products
        • Colour products
          • A New Colour
          • Alchemic
          • Finest Pigments
          • Mask with Vibrachrom
          • The Century of Light
          • The Present Time
          • View
          • Tools
        • Colour services
          • Permanent
          • Semi/Demi
          • Temporary
        • Styling
          • More Inside
          • Pasta & Love
          • Balance & Bouclé Perms
        • Care
          • Authentic Formulas
          • Essential Haircare
          • Essential Haircare Shampoo Bars
          • Liquid Spell
          • Naturaltech
          • OI
          • SU
          • The Circle Chronicles
          • There Must Be An Angel
        • Beautiful Things

          Discover our new detoxifying treatment for coloured and lightened hair.

          Discover more
      • Blog

      Articles

      Explore
      the
      latest
      from
      Davines:
      events,
      product
      launches,
      sustainability
      initiatives,
      and
      much
      more.

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      Certified B CorporationCertification note
      1% For The Planet
      © 2025 Davines S.p.A. - P.I. 00692360340 – R.E.A. PR 156502
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      Land
      Keeper

      Join the Davines community as we renew our commitments to preserving and regenerating land ecosystems and tackling climate change - and discover the new gift with purpose we’ve developed for your clients.
      Read more

      New
      ways
      to
      celebrate
      The
      Present
      Time

      The launch of The Present Time was a huge step forward for low commitment colour. Discover three brand new looks from Hair Art Director Tom Connell.
      Read more

      How
      to
      restore
      and
      repair
      colour
      treated
      hair

      Colour treatments can affect hair’s natural structure, making it more delicate and vulnerable to stressors such as pollution and UV radiation - but if you know what to watch out for, you can create a solution that restores, repairs and even protects your clients’ hair.
      Read more

      The
      Present
      Time:
      Low
      commitment
      demi-permanent
      colour

      The Present Time is our new low commitment, ammonia-free, demi-permanent colour line with 60 nuances offering up to one level of lightening and colour deposit that lasts up to 24 shampoos and fades true to tone
      Read more

      The
      Present
      Time:
      a
      deep
      dive
      into
      the
      technology

      The biomimetic formulation and unique ingredient combination protect the integrity of the hair and extend colour longevity.
      Read more

      Meet
      The
      Present
      Time’s
      Fresh
      Nuances

      Grounded in tones found within the earth, these four new nuances expand The Present Time’s line of demi-permanent hair colours
      Read more

      Our
      New
      The
      Century
      of
      Light
      Refills
      Make
      Bleaching
      More
      Sustainable

      By choosing to use the The Century of Light refill kit, you reduce your plastic use and help create a more sustainable salon that cares for the environment.
      Read more

      Boost
      the
      beauty
      of
      fine
      hair
      with
      brand
      new
      OI
      Soufflé

      We’re excited to welcome a brand new product to the OI range, designed especially for customers with fine hair, offering weightless body and shine.
      Read more

      Essential
      Haircare
      shampoo
      refill
      pouches

      Redefining sustainability in your salon
      Read more

      Get
      Ready
      for
      the
      2024
      Worldwide
      Hair
      Tour

      In 2024, we will hold the biennial Worldwide Hair Tour (WWHT) from October 6 to 8 in the city of Berlin. We will showcase the voices of world-renowned talent, such as our very own Hair Art Director Tom Connell.
      Read more