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Pollution
Pollution includes everything from particles like soot, smoke and dust to compounds that can evaporate into the air from things like car exhausts and industrial processes. Pollutants penetrate the hair, causing dryness, breakage, and dullness.
UV radiation
Radiation from the sun can impact the hair in different ways. UVB rays damage the hair’s surface, while UVA rays fade colour and weaken the hair from within. As a result, natural and dyed colours can fade, leaving the hair looking less vibrant.
Metals
Metals that exist in the water we use to wash our hair, can build up in the hair fibre over time. This makes the hair rough, dry, and prone to breaking, and in some cases causing uneven colour results and damage.
Chemical treatment
Hair can undergo all sorts of chemical treatments, from chemical perms to lightening. While these treatments are designed to enhance the beauty of the hair, they can also create damage, breaking important bonds and opening up the hair structure, making it more vulnerable.
Heat styling
Frequent use of styling tools which direct large and intense amounts of heat to the hair can cause damage by dehydrating it and changing the structure of the keratin. Damaging this important protein eventually weakens the hair and reduces elasticity.
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Keychallengesfacingcolourtreatedhair
Key
challenges
facing
colour
treated
hair
Repeated colouring and lightening hair triggers a number of chemical processes that fundamentally alter the hair’s structure. The three major problems caused are:
Cuticle damage
Increased porosity
Protein alteration
These combine to reduce the hair’s natural defenses, leaving it more susceptible to the external stressors that make up the hair exposome. As a result, you might see:
Uneven texture and patchy colour
Dryness, frizziness and flyaway hair
Brittleness and split ends
Dullness and rough textured hair
Colour fading and lack of shine
Limp, lifeless and unhealthy looking hair
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Comingsoon:ournewsolutionforcolour-treatedhair
Coming
soon:
our
new
solution
for
colour-treated
hair
The experts in the Davines scientific lab have been studying the hair exposome to better understand how to detoxify, restore and protect colour-treated hair. The result is a new family of treatments designed to do just that.
Keep an eye out for the launch, and find out how you can get the best colour results yet, offering your clients vibrant colour and healthier-looking hair for longer.
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