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    Our
    Values

    To
    do
    our
    best
    for
    the
    world,
    creating
    good
    life
    for
    all,
    through
    beauty,
    ethics,
    and
    sustainability
    that’s
    our
    purpose
    at
    Davines.

    Our entire ethos revolves around these three values. We set out to always put hair health, the planet at the core of our business. Read on to find out how we promote a regenerative model of sustainable beauty by using business as a force for good.

    Decarbonization

    Decarbonization is one of the four strategic areas on which we decided to focus in order to become a regenerative business. This area, in particular, includes all activities and projects that aim to mitigate our climate impact.

    Biodiversity

    Protecting and regenerating our planet's biodiversity through active leadership in promoting, defining and implementing good agricultural and sourcing practices, and promoting sustainable lifestyles.

    Circularity

    This area, in particular, concerns the circular economy, which is based on reducing the use of materials as much as possible and, when this is not possible, reusing or recycling them.

    Water

    Water conservation is a pivotal focus in our sustainability strategy. Our commitment extends to preserving and restoring water basins while further reducing our water footprint across the entire value chain. Tangible goals will be established to achieve meaningful reductions in water consumption.

    B
    Corp
    Advocacy

    Since 2016, we have advocated for the B Corp movement by encouraging our suppliers, distributors and customers to obtain the certification.

    Davines:
    For
    a
    Good
    Life

    After more than 20 years, we’ve evolved from "Sustainable Beauty" to "For a Good Life". This new tagline answers not just what we do, but why we do it.

    Since we introduced “Sustainable Beauty” over 20 years ago, environmental sustainability has become a common theme, and with that shift, some of the uniqueness of Sustainable Beauty has faded - though our commitment to sustainability has only grown stronger. Inspired by the Platonic ideal of kalokagathia - the union of beauty and goodness - "For a Good Life” reflects our belief that a life well-lived is one of harmony, purpose, and wonder.

    Find
    out
    more