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DiscoverThePresentTime’skeyfeatures
Discover
The
Present
Time’s
key
features
The Present Time is our new low commitment, demi-permanent colour line. With 60 nuances, it offers up to one level of lightening and colour deposit that lasts up to 24 shampoos1 evolving beautifully and true to tone.
For us this line is a game changer. Find out more from our Technical Marketing Senior Specialist, Manon Thaviot, as she explores what makes it different from our much-loved View line.
1Colour gradually evolves with up to 24 shampoos depending on hair porosity and quality. Based on 115 in-vivo tests performed by hairstylists.
ThesciencebehindThePresentTime
The
science
behind
The
Present
Time
The Present Time is dermatologically tested and delicate on the scalp. The hero ingredients have been specially selected to reinforce and strengthen the hair’s natural properties, while achieving vibrant dimensional colour, reflective shine and colour protection.
Find out more about the results you can achieve with The Present Time’s Biomimetic Hair Restoring Technology.
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Getthefullpicture
Get
the
full
picture
Using Biomimetic Technology, responsibly sourced natural ingredients and sustainable materials, The Present Time is a demi-permanent alkaline colour that’s good for your customers while minimizing environmental impact.
Visit our dedicated line page to find out more about what makes biomimetic technology so special, meet our hero ingredients, and explore the line’s sustainability credentials in more detail.
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SeeThePresentTimeinaction
See
The
Present
Time
in
action
We brought together a team of stylists and models at the Davines Village, to demonstrate how effective The Present Time is. Watch the video to see the before and after looks, and discover the line’s immediate results in terms of colour vibrancy and shine.
AnewwaveoflooksfromTomConnell
A
new
wave
of
looks
from
Tom
Connell
Davines Hair Art Director Tom Connell has created another wave of signature looks, blending colour, cut and styling to highlight The Present Time’s diversity and creativity. Meet the three new looks and discover our step-by-step guides and video resources.