
ThePresentTime:lowcommitmentcolour
The Present Time is a demi-permanent alkaline colour line designed to deliver low commitment and strengthening colour with an advanced power to create extra vibrancy. With 60 nuances in total, the line offers delicate lightening and gentle coverage with more longevity, reflective shine and dimensional colour results.

ThreenewsignaturelooksfromTomConnell
Using The Present Time demi permanent alkaline hair colour, Davines Hair Art Director Tom Connell has created three distinct looks, which blend colour, cut and styling to achieve very different effects and highlight the line’s diversity and creativity.
Look01:ColourGraduationRed
From dark tones at the base of the neck, this look blends seamlessly through the levels of vibrancy, arriving at the front hairline with an intense red wine shade. Embracing the synergy between Mask with Vibrachrom and The Present Time and their development times, it is practical and effective in the salon space.

Look02:CelticCopper
Discover a deep earthy Celtic Copper colour with a long, lightly diffused shape that can be worn both wavy and straight. The hair is coloured in sections, with alternating light-to-dark and dark-to-light gradients that flow vertically in contrasting directions yet melt into one multidimensional colour.

Look03:LivingPalette
This eye-catching look is an abstract example of the intricate simplicity of primary colours, reflecting the paintings of Piet Mondrian with a patchwork of red, blue and yellow. A living representation of a hair shade chart, Living Palette places panels of colour strategically through the hair to create uneven balance, and is styled wet for a reflective shine.










