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Absolute Beauty
Absolute
Beauty
The OI line is the result of the balance between sensorial experience, versatility and efficacy, offering absolute beauty treatments while fully respecting people and the environment.
Creative Concept
The actual meaning of the name is to be sought in the ancient eastern knowledge, where life is in harmony through the balance of opposite forces; the male and female principle, twin opposing cosmetic forces, ying and yang.
Performance
All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, also known as ‘Annatto’. The oil that is extracted from Roucou seeds is very rich in beta-carotene (100 times more than carrots) and has a restructuring action on hair and favors its growth. It significantly decreases the cellular damage caused by UV rays, it prevents aging, and is rich in trace elements. Furthermore, it is rich in ellagic acid, known for its neutralizing power against free radicals.
Sustainable Packaging
OI line references are produced and packaged in the Davines Village with 100% energy from renewable sources and compensated CO₂ . OI black bottles and jars are made of post-consumer recycled plastic. All OI packaging is recyclable. Carbon-neutral packaging by adhering to EthioTrees, a proprietary CO₂ compensation project. The carbon dioxide emissions generated by the production of the packaging are offset by the protection and reforestation of nature reserves in the northern region of Tigray in the Tembien Highlands, Ethiopia, which is at risk of desertification.
NEW!
NEW!
OI Shampoo: Refill Edition
OI
Shampoo:
Refill
Edition
We’ve reimagined our signature shine-boosting shampoo into a refillable pouch.
We’ve
reimagined
our
signature
shine-boosting
shampoo
into
a
refillable
pouch.
It’s the same formula you love, now available in a mono-material, recyclable* pouch that uses 71% less plastic**. Boost shine, smooth out frizz and soften hair whilst lessening your impact on the planet.
71% less plastic*
Recyclable packaging**
Reduced CO2 emissions***
Easy pouring spout
* 1x500ml OI Refill pouch compared to 2x280ml OI shampoo bottles.
** Mono material pouch. Check your local disposal information.
*** Thanks to the -71% less plastic 1x500 ml OI Refill pouch compared to 2x280ml OI shampoo bottles.
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OI Soufflé
OI
Soufflé
Weightless body for fine to medium hair
Weightless
body
for
fine
to
medium
hair
Introducing OI Soufflé, a dedicated leave-in product for fine to medium hair with an innovative liquid-to-foam formula that gives a subtle volumising effect.
Ingredients
Alongside OI hero ingredient, Roucou oil, OI Soufflé contains chicory root extract, which helps to detangle hair, making it softer and silkier, plus a mix of amino acids to promote shine and health.
Benefits
With OI Soufflé, hair appears 2.3x shinier* and naturally silkier, with improved manageability and ease of combing. Plus, it offers heat protection up to 230°C / 446°F, all without weighing hair down.
*Instrumental test on hair locks, hair shine increase, vs OI Shampoo only.
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OI Liquid Luster
OI
Liquid
Luster
The ideal service for a boost of shine and silkiness, in no time!
The
ideal
service
for
a
boost
of
shine
and
silkiness,
in
no
time!
OI Liquid Luster is a water-like weightless treatment that instantly gives high shine and manageability to the hair. The innovative clear liquid texture formula is rich in hydrating agents allowing them to be directly in contact with the hair fiber without any type of barrier for an instant illuminating effect and a smooth finish, with no processing time.
Formula
Roucou Oil has a very strong shine-giving power due to its hgih refractive index.
Alpha-hydroxiacid - Closes the hair cuticles and promotes compactness therefore contributing to the extra shine effect Cardoon oil
Results
Liquid Luster improves the quality of the hair, leaving it incredibly healthy and soft. Hair is easier to comb, blowdry and style. It is soft to the touch and highly reflective, for a glasslike shine. You leave the salon with amazing hair, and not a minute wasted!
6x SHINIER HAIR*
3.5x SILKIER HAIR**
EXTREME SOFTNESS***
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Instrumental test on hair locks, hair shine increase, OI Shampoo + Liquid Luster vs OI Shampoo only.
*Instrumental combing test on hair locks, OI Shampoo + Liquid Luster vs OI Shampoo only.
***Self-evaluation of 63 volunteers worldwide.
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Boost the beauty of fine hair with brand new OI Soufflé
Boost
the
beauty
of
fine
hair
with
brand
new
OI
Soufflé
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OI Liquid Luster Is the Ticket to Silky 'Glass Hair'
OI
Liquid
Luster
Is
the
Ticket
to
Silky
'Glass
Hair'