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Your uniqueness moves the world
Your
uniqueness
moves
the
world
A view is a perspective, an opinion, a personal scenario that we are encouraged to declare, follow and, if needed, change, if we change our mind. A tribute to individuality, to talent that – combined with the passion for colour – creates extraordinary results, just like music and the love for dancing can create the highest freedom of expression.
Each shade embodies a specific point of view, because we believe everyone can find their own – beyond conventions.
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Features & Performance
Features
&
Performance
Easy and flexible services
VIEW is a versatile system for delicate, no commitment colour services. It delivers extra glossy hair without lifting natural melanins, and is extremely easy to use for:
Toning natural, previously coloured or pre-lightened hair
Refreshing lengths and ends
Enhancing warm or cooler tones - ideal for the first step into colour
Equalizing existing colours
Blending the first signs of white hair (up to 50%)
Adding extra shine and softness to the hair, thanks to the use of Gloss
Results
Respect and reinforce the hair structure, helping to minimise the risk of breakage
Hair is 3 times shiner*
Colour fades gradually, naturally and true to tone in up to 20 shampoos (6-8 weeks)**
*Instrumental test by independent laboratory. Hair shine increase versus no product applied.
**Depending on hair porosity and quality.
The assortment
The
assortment
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VIEW is based on a two-component system - a non-ammonia colour formulation and a 10 volume Activator - which combine to create a creamy gel texture that is versatile and easy to use.
Ingredients & Technology
Ingredients
&
Technology
VIEW replaces traditional synthetic emulsifiers with ones made from natural polyglycerols extracted from olive oil - an innovation that’s never been used in the world of hair colour before.
Polyglicerols are only compatible with certain pH conditions not typically seen in colouring systems. But thanks to research by the Davines Laboratories, we have developed a highly natural, sustainable and innovative colouring system.
These ingredients are:
Biodegradable from renewable sources
Gentle, providing extreme shine and softness to the hair, and contributing to the reinforcing effect.
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Sustainability
Sustainability
The VIEW line is made with 92-99% biodegradable ingredients* and 89-93% natural origin content (including water)**.
As well as this, the bottles are made from 98% post-consumer recycled plastic. All the materials used for the packaging of this line are fully recyclable.
*Biodegrability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method
**ISO: 16128
How to use
How
to
use
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Did you know?
Did
you
know?
Using a dry heat source may increase the colour deposit leading to improved longevity and intensity (hair wrapping suggested).
It is also possible to apply VIEW on shampooed dry hair for increased intensity and maximum longevity. Since the mixture can have a lower grip, we suggest to wrap the hair.
The distinctive creamy gel texture allows to easily emulsify the colour with water and rinse it off, making possible to avoid the use of shampoo after VIEW. This way of application leads to a better deposit of the pigments, enhancing the intensity and prolonging the duration of the colour. In case of particularly thick hair or oily scalp, however, we suggest to use the shampoo after VIEW to ensure optimal hair cleaning.
VIEW is the perfect final step after a perm or straightening service, to restore the hair colour and give extra shine to the hair. The change of hair texture caused by perm or straightening, in fact, allows VIEW to effectively perform in a deeper layer of the hair, helping the colour deposit and enhancing the chromatic effect. Furthermore, VIEW’s acidic pH helps closing the hair cuticles, stabilizing the service result leading to a beautiful and healthy final effect.
Are you a professional stylist?
Are
you
a
professional
stylist?
Discover how to elevate your in-salon colour experience with VIEW. Head to our Education hub to explore in-depth colour techniques, application tips, and exclusive learning content designed for professionals.