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ChoosetheLight
Choose
the
Light
We’ve drawn inspiration from the Age of Enlightenment, where everything was possible through science, and reason was at the base of thought.
Our goal is to create the same scientific breakthroughs but with haircare, respecting clients’ needs, values, and visions.
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PROGRESS
Multipurpose hair lightening powder for partial or full lightening techniques.
LIBERTY
Hair Lightening powder for free-hand techniques.
TOLERANCE
Ammonia-free hair lightening oil.
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ANEWSTATEMENTINOURCOLOURSUSTAINABILITY
A
NEW
STATEMENT
IN
OUR
COLOUR
SUSTAINABILITY
TheCenturyOfLightRefillKits
The
Century
Of
Light
Refill
Kits
Professionals can purchase refills in a standalone kit, giving you more of the great quality pre-lightening product you need in a more sustainable format. The kits feature:
92% plastic saving*
48% overall material saving**
47% lightening powder per pallet***
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*2 refill bags are 92% plastic saving, compared to using two standard Progress jars. The percentage is calculated by considering the weight of the refill bags (7 grams each) compared to the weight of two jars (63 grams each), their lids (16 grams each) and the plastic bags containing the powder (9.5 grams each). Overall, the weight of the 2 refill bags is 14 grams. The weight of 2 completed jars is 177 grams.
**Which corresponds to a reduction of CO2 emissions, including extraction, transport and packaging removed. This reduction is calculated by considering the weight of all materials used in the packaging of the refill kit and the standard product: paper and plastic.
The percentage is calculated by considering the weight of the refill bags (7 grams each) and the weight of the box used to transport the kit (108 grams). This weight is compared to the weight of two jars (63 grams each), their lids (16 grams each), the plastic bags containing the powder (9.5 grams each) and the weight of the paper of the box needed to transport two jars (107 grams). The plastic reduction is -92%. The paper use increase by 20%. Overall, the materials reduction is -48%.
***The kit development optimises the logistics and transport of the goods. Considering the dimensions and weight of the standard progress jars, a single pallet can transport 420 completed jars. With the refill kit, a standard pallet can transport 616 powder bags, leading to a 47% increase in the number of powder bags transported per pallet.
Features&Performance
Features
&
Performance
Davines’ Research and Development Laboratories have upgraded The Century of Light range with a unique active ingredient called Acetyl Aspartic Acid used in our HAIR PROTECTIVE BOOSTER+ formula.
On the surface, the lipidic layer that protects and smooths the cuticle can be stripped away.
Deeper within the hair, the keratin structure—held together by essential bonds—can become weakened or broken, reducing strength and elasticity.
Thanks to its advanced formulation, HAIR PROTECTIVE BOOSTER+, included in Davines’ The Century of Light range, works on two key levels:
Protection
Davines’ HAIR PROTECTIVE BOOSTER+ in The Century of Light formulas helps restore a protective surface layer around the hair. The cuticles are compact, and the hair appears in a better and shinier state.
Strengthening
The HAIR PROTECTIVE BOOSTER+ contained in The Century of Light formulas acts as a bridge between the keratin fibres, reconnecting broken bonds. This creates a compact and stronger internal hair structure.
The images obtained with an electron microscope demonstrate the efficacy of the HAIR PROTECTIVE BOOSTER+ on the hair fibre:
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Hair cuticle after traditional lightening products.
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Hair cuticle after our HAIR PROTECTIVE BOOSTER+ products
ColourServices
Colour
Services
HighlightingwhatispossiblewithTheCenturyofLight
Highlighting
what
is
possible
with
The
Century
of
Light
Product: Liberty
Technique: Freehand lightening
Service Description: Create natural contrasts of light and shadow across the hair. Ideal for sun-kissed, beach like blondes or soft balayage effects.
Seminar Focus: Lightening placement, brush application techniques, and clay-based product handling.
Product: Tolerance
Technique: On-scalp lightening
Service Description: Gentle blending of natural and previously lightened hair. Perfect for softening regrowth lines or enhancing overall luminosity.
Seminar Focus: Scalp sensitivity management, ammonia-free lifting, and chromatic balancing.
Products: Progress and Liberty
Technique: Layered lightening application
Service Description: Fast, multidimensional lightening effects. Great for high-impact blondes with movement and texture.
Seminar Focus: Alternating strategy, timing control, and visual texture creation.
Products: Progress
Technique: Creative full-head lightening
Service Description: Bold, expressive blondes with maximum performance
Seminar Focus: High-lift techniques, bond protection, and post-lightening colour and care services.
Product: Tolerance
Technique: Base-breaking and soft lift
Service Description: Subtle lift at the regrowth to soften contrast between natural hair and highlights. Ideal for seamless regrowth blending.
Seminar Focus: Controlled base shift, scalp safety, and tone harmonization.
Product: Progress
Technique: Full head or partial lightening
Service Description: Full blonde transformations with up to 9 levels of lift. Ideal for clients transitioning from dark to light.
Seminar Focus: Lift control and bond protection.
Product: Progress
Technique: Lengths and ends, full head.
Service Description: A targeted lightening service designed to gently lift artificial pigments from previously colored hair using low-volume activator. This service enables controlled removal of cosmetic dyes while preserving the hair’s structural integrity.
Seminar Focus: Pigment breakdown control, sectioning for selective lift.
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LearnandExperience
Learn
and
Experience
Step into the Blonde Alchemist journey - a path for colourists ready to specialise in blonding at the highest level. Go beyond lightening to refine the full blonding experience: thoughtful consultation, advanced foil and freehand control, seamless correction, and toning with intent. It’s not just about creating blonde - it’s about creating the blonde your client will never forget.
Gain a deeper understanding of The Century of Light and how to incorporate the line into your own practice by visiting our Education Hub or reach out to your sales representative to learn more about our exclusive educational programs!