What is International Colour Genius?
Many advanced colour education programmes focus solely on technical skills. International Colour Genius goes further, combining colour science, creative expertise, strategic thinking and business development to empower the next generation of colour specialists.
Created by Davines, International Colour Genius is our most advanced colour education journey, designed for professionals who want to deepen their knowledge, refine their craft and elevate their salon results. Built on innovation, sustainability and creativity, the programme connects participants with a global community of colour experts committed to excellence in professional colour services.
As the pinnacle of the Davines colour education pathway, International Colour Genius plays a strategic role in developing highly skilled colourists who can deliver exceptional client results, build stronger businesses and lead with confidence.

Your Journey Includes
1. Entrance Examination
Complete five assessments that evaluate your colour knowledge and readiness for the programme.
2. International Colour Genius Programme
Follow a structured learning pathway that combines advanced colour education, practical application and expert guidance. Depending on your market, the programme may be delivered through 12 days of face-to-face live format digitally supported or a six months fully digital programme, both leading to the International Colour Genius Certification Assessment.

Get Ready for the Programme
Before beginning the International Colour Genius Programme, participants are required to complete a series of prerequisite seminars designed to build a strong foundation in Davines colour expertise, colour theory, formulation and application techniques.
Recommended Prerequisite Seminars:
Colour with Confidence
Colour Challenge
Blonde/Lighten with Confidence
Foil & Freehand with Confidence
Colour Lab
These foundational programmes are designed to strengthen your technical knowledge, enhance your creative confidence and prepare you for the advanced learning experience of International Colour Genius.
International Colour Genius Entrance Examination
To enrol on the programme, you must successfully complete the International Colour Genius Entrance Examination, which consists of five subject-area assessments.
The purpose of the examination is to validate your understanding of Davines colour systems, colour science, product knowledge and core technical skills, ensuring that all participants begin the programme with a consistent level of expertise.
Examination Details
Access to the examination platform is valid for one month.
You have three attempts to pass each of the five assessments.
A minimum score of 85% is required for each assessment.
The 4 Learning Areas of International Colour Genius
Understand Davines' approach to sustainability and responsible beauty.
Davines’ colour portfolio and Standards
How to succeed
Understand the structure, behaviour and condition of the hair and scalp.
Strengthen your product choice and technical expertise.
Personalise the right products and services for a wide range of colour challenges.
Apply scientific understanding to achieve predictable and consistent results.
Understand the science behind professional hair colour.
Explore colour composition, performance and behaviour.
Unlock advanced colour formulation and techniques.
Deliver bespoke colour solutions that enhance client satisfaction and salon success.
Turn colour theory into colour instinct designing a strategic colour approach to colour placement and choice.
Combine science, creativity and consultation skills to achieve exceptional results.
Create beautifully executed colour beyond your client colour aspirations.

The Learning Experience
& Final Certification Assessment
Both Live and Digital participants are required to complete the same final certification process. Once programme requirements have been met, participants will be invited to attend the three-day International Colour Genius Certification Assessment, conducted by certified assessors.

Be Colour Certified
Achieve International Recognition
Participants who achieve the required standard will earn the title of Certified International Colour Genius, gaining recognition as part of Davines' global network of colour professionals and demonstrating their commitment to excellence in colour science, creativity and client experience.






