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Protect what you love
Protect
what
you
love
Water is one of our planet’s most precious resources, sustaining every kind of life. But it is increasingly vulnerable. Fresh water is being used faster than it can be replenished, and aquatic ecosystems are facing damage because of pollution.
At Davines, we believe that together we can support the reverse of this trend. But only if we fully understand the challenge - if we educate ourselves so that we can take positive action. That’s why in 2026 we’ve joined forces with fellow B Corp CleanHub to support water education for coastal communities in areas most affected by plastic pollution.
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Why it matters
Why
it
matters
Around half of the world’s population doesn’t have enough water for at least part of the year¹
Chemical runoff from farming makes rivers, lakes and oceans uninhabitable for many species
Ocean acidification - caused by seawater absorbing excess CO2 - harms marine life
¹IPCC, 2023
Turn the sound of waves into action
Turn
the
sound
of
waves
into
action
This summer we’re inviting you to join us by getting involved in the Ocean Keeper campaign, raising awareness and driving positive action in our communities while encouraging salon visits and sales of our newly evolved Essential Haircare and SU/.
Invite your clients to become Ocean Keepers
Raise awareness in salon with our dedicated Ocean Keeper resources, designed to showcase the strain our aquatic environments are under and what Davines is doing to tackle the problem.
Offer your clients a gift with purpose
We’ve created a gift with purpose to say thank you to your clients: a lightweight rucksack made from Regenerative Organic Certified™ cotton².
²Sourced from Regenerative Organic Certified™ farms that use regenerative agricultural practices
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Restoring marine ecosystems
As well as reducing plastic use with eco design principles, since 2021 we’ve partnered with organisations to support the collection of plastic waste from coastal areas. Our target is to collect 5,000 tonnes by 20303, maintaining a 1:1 balance between what is used and collected. In 2025, this commitment resulted in the collection of 868.1 tonnes of plastic waste. From 2021 to the end of 2025, we supported the collection of a total of 3,436.3 tonnes of plastic waste, moving closer to achieving our goal of collecting 5,000 tonnes by 2030.
3 Since 2023, https://davinesgroup.com/en/our-impact/paths-to-sustainability/Il-nostro-impegno-per-la-raccolta-della-plastica
Reducing our water consumption
Around 90% of our production machinery is equipped with technology that recirculates water for cooling and heating to reduce waste. By 2030, we’re aiming to reduce total water consumption at Davines Group Village by 50% compared to 2023 levels4. This is just one of the initiatives that contributes to water reduction.
4 Covering both offices and production plant, compared to 2023 levels, https://davinesgroup.com/en/il-nostro-impatto/la-nostra-visione-della-sostenibilita/acqua
Supporting water education
We believe that you can only protect what you love, and you can only love what you truly know. This is why we are taking our first steps in water education. In 2026, the Ocean Keeper campaign will support educational initiatives organised by CleanHub.
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Meet CleanHub
Meet
CleanHub
CleanHub is an ISO-verified, certified B Corp that provides visible, verifiable, and trusted plastic management and recovery in coastal communities with the aim of putting an end to ocean plastic while also creating fair jobs.
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How Regenerative Organic Agriculture helps protect water
How
Regenerative
Organic
Agriculture
helps
protect
water
Protecting water starts on land. Regenerative organic farming practices work with nature to restore soil health and increase biodiversity, which can contribute to increase water quality.
Because healthy soils function like a sponge, they contribute to holding and filtering water before returning it safely to our rivers, lakes and oceans.
Essential like never before!
Essential
like
never
before!
The active ingredients in the evolved Essential Haircare line and SU/ family are sourced from Regenerative Organic Certified™ farms worldwide, which means these soils are managed wisely for the wellbeing our planet.
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Essential Haircare
Essential
Haircare
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Discover more
Discover
more
Behindtheformula:thescienceofEssentialHaircareWith the relaunch of Essential Haircare, Davines has redefined an iconic line with a new generation of formulation chassis that is simpler and more pleasing for the senses than ever, while reaching for ever-growing sustainability.
EssentialHaircare:ajourneyofsustainabilityThe evolution of the iconic Essential Haircare line has been one of our most important moves in our recent history. A symbol of our commitment to pursuing the never-ending goal of increasing sustainability while pushing the boundaries of exceptional professional haircare results.
EssentialHaircare:what’snewforprofessionals?In the scientific labs at Davines Village in Parma, Italy, our experts have been working hard to push the boundaries of what Essential Haircare can offer.
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