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First,whatistheformulationchassis?
First,
what
is
the
formulation
chassis?
The formulation chassis is the basic structure of a cosmetic formulation. It is the set of ingredients that form the backbone of a product, on which the active ingredients that produce the specific effectiveness of that product are then inserted.
The basic functional ingredients that make up the chassis include emulsifiers, humectants, emollients, preservatives and carriers. Together these work to create the product’s texture, make it more pleasant to use, and convey active ingredients where they’re needed.
MorenaturalingredientsThey started by revisiting the original scaffolding, removing silicones, acrylates and synthetic surfactants. Then they rebuilt from scratch, rethinking the architecture, redesigning the internal connections of each individual product with naturally derived ingredients and high-performance biopolymers. As a result, the range now has an average of 93%1 ingredients of natural origin.
1 ISO: 16128
GreaterbiodegradabilityAt the same time as significantly increasing the percentage of ingredients of natural origin, we have taken an important step forward on the biodegradability front. Compared to the previous line, this parameter has improved across all products, to an average of 92%2, confirming our commitment to increasingly sustainable solutions with low environmental impact.
2 Calculated as the sum of readily biodegradable ingredients according to the OECD 301 method
MoreeffectivetexturesThe change is visible and, above all, perceptible. The textures, especially those of the conditioners, are more fluid, ensuring optimised distribution while preserving a rich, refined and perfectly balanced sensorial experience.
EvolvedfragrancesThe fragrances have not been left out of this revolution. While maintaining a link with the iconic essences, today they are even more pleasant, high-performance and sustainable. Persistent yet always delicate, they are respectful to the olfactory senses and the planet with enhanced biodegradability averaging 92%2.
2 Calculated as the sum of readily biodegradable ingredients according to the OECD 301 method
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The result? A completely renewed line: nine product families, each with a clear function: to deliver hydration, nourishment, volume, colour protection, brightness, elasticity, softness, or daily cleansing.
Evenmoreessentialshampoos
Even
more
essential
shampoos
The guiding principle behind our restructuring of the Essential Haircare shampoo formulations was restoring centrality to the essential.
The heart of this evolution lies in the new formulation chassis, particularly the washing complex, which has been reinvented with fewer ingredients and the elimination of synthetic substances such as silicones and acrylates.
The new balance was designed to offer our professional community an advanced and high-performance tool by best expressing the 5 fundamental pillars of cleansing:
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Thequietprotagonist:inulin
The
quiet
protagonist:
inulin
While the active ingredients in each of Essential Haircare’s new lines may be the star of the show, there is another, quieter protagonist in this revolution.
Inulin is a natural sugar extracted from the roots of chicory. Its chemical structure is capable of trapping water, making it useful in the food sector for improving the consistency of food. In haircare, it has been used to hydrate the hair fiber, enhance the detangling and anti-frizz effect.
Transparentvsopaqueshampoos
Transparent
vs
opaque
shampoos
The new Essential Haircare line is divided into transparent and opaque shampoos. Each is designed to meet specific needs, formulated with amino acid-derived surfactants that have been selected for their delicacy, cleansing effectiveness and environmental compatibility.
In both formulations, a pleasant sensory experience is achieved thanks to enveloping textures and a soft foam, which leaves the hair immediately more vital, light and shiny - an evolution that is not only visible, but deeply perceptible.
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Askincareorientedapproachtoconditionersandmasks
A
skincare
oriented
approach
to
conditioners
and
masks
In renewing the Essential Haircare conditioners and masks, Davines laboratories have applied the precision and refinement of skincare directly into the formulation of haircare, adapting ingredients to act on and deliver results to the hair fiber.
The new formulations offer lighter textures that leave the hair soft, shiny and disciplined. Each guarantees instant effectiveness, which does not require processing time.
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Ingredients with a natural affinity to the hair
The innovative natural and natural origin emollients and biopolymers that have replaced silicones and acrylates ensure that the new products are high performance without compromise.
These functional ingredients have been selected for their affinity with the structure of the hair, and include:
Fatty acid esters derived from shea butter, beetroot and a blend of vegetable oils, known for their emollient and protective action.
Jojoba oil, which is highly compatible with hair fiber thanks to its compositional similarity to natural sebum.
Working together in synergy, these ingredients improve combability, increase softness, and strengthen the protective barrier of the hair, just as a face cream does with the skin.
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Leave-in products for an advanced final touch
The story of Essential Haircare’s leave-in products is one of duality: a new formulation chassis that combines richness and lightness to meet the various needs of the hair.
There are 13 leave-in products in the range, featuring innovative biopolymers of natural origin, including cellulose and specific forms of starch derived from corn and potatoes.
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RegenerativeOrganicCertified™ingredients
Regenerative
Organic
Certified™
ingredients
At the heart of the Essential Haircare revolution is a vision that combines science, nature and responsibility. The range now includes nine new Regenerative Organic CertifiedTM ingredients3, carefully selected to offer tangible benefits to the hair while respecting the environment and all who live in it.
Sourced through responsible practices, these ingredients support local communities and promote social empowerment, while also embracing circularity by transforming leftover plant materials into valuable active metabolites, giving new life to resources that would otherwise go to waste.
Gentle and innovative extraction
To ensure maximum effectiveness, the extraction method used to isolate our natural ingredients has been chosen with the same care as the ingredients themselves. It is gentle, sustainable and designed to preserve the integrity of the active metabolites.
In the Davines laboratories, our scientists use a pressure-modulated process, which takes place at room temperature and naturally releases all the substances necessary to revolutionise the Essential Haircare products.
This ingeniously simple process ensures the active substances remain unaltered, ready to be integrated into new formulations, where they can fully express their nourishing, detangling, protective, antioxidant and restorative properties.
3 Sourced from Regenerative Organic Certified™ farms
DiscoverEssentialHaircare
Discover
Essential
Haircare
To make the most of the Essential Haircare range and help support your clients to create a more sustainable haircare routine, download our professional resources, including detailed product information and ready-to-use marketing assets.
Readmore
Read
more
EssentialHaircare:what’snewforprofessionals?In the scientific labs at Davines Village in Parma, Italy, our experts have been working hard to push the boundaries of what Essential Haircare can offer.
EssentialHaircare:ajourneyofsustainabilityThe evolution of the iconic Essential Haircare line has been one of our most important moves in our recent history. A symbol of our commitment to pursuing the never-ending goal of increasing sustainability while pushing the boundaries of exceptional professional haircare results.
Whywe’llneverstopmakingEssentialHaircaremoreessentialDiscover the new evolution of Essential Haircare: updated formulas with Regenerative Organic Certified™ ingredients and redesigned packaging with less plastic.
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