)
)
)
)
Youruniquenessmovestheworld
Your
uniqueness
moves
the
world
View is a versatile system and extremely easy to use. It can be applied both on dry (clean or dirty) or towel-dried hair, without lifting natural melanins, to:
1. add tone to natural and previously bleached or lightened hair;
2. equalize cosmetic colour, refresh lengths and ends;
3. disguise the arrival of those first white hairs (up to 50%);
4. offer a shine enhancing service with the Gloss
)
)
PerformanceandSustainability
Performance
and
Sustainability
)
)
Natural gel formulation base which makes this demi-permanent colour line unique and highly performing from 95% to 99% biodegradable*, from 88% to 93% naturally derived ingredients**, Sustainable packaging bottles made with recycled PET, CO2 compensated packaging.
The emulsifiers are created from Natural Polyglycerols these are allowing the mixture of water and oil. They are renewable, biodegradable and never before used in the world of hair colour. Extracted from olive oil, gentle, non-irritating and non-sensitizing, for extreme shine and moisture.
*Biodegradability calculated as the sum of the percentage of all raw materials rapidly biodegradable according to the method OECD 301. This method defines as a ready (or rapidly) biodegradable ingredient that in 28 days is at least 70% degraded.
**Natural derived ingredients whereby even if were chemically transformed with allowed processes, keep 100% of their naturality. The criteria don’t include any raw material with a synthetic portion.
Creative Concept
Your uniqueness moves the world. View means perspective, opinion, the personal scenario that we are encouraged to declare, follow, and eventually to change if we change our mind. A tribute to individuality, to talent that, combined with the passion, creates extraordinary colour results, just like music and the love for dancing can create the highest freedom of expression This is why every family has a different colour and a different font, and a different label frame. Numbers are single, unrepeatable and unique, like people.
Sustainable Packaging
Bottles made with recycled plastic (R-PET) and Carbon Neutral Packaging.
Non-committing Colour
Naturally and beautifully fades in up to 20 shampoos (6 to 8 weeks) depending on:
1.The hair condition and porosity;
2.Application Method;
3.Timing;
4.Shade Choice (Lighter shades may fade faster than darker shades).
Delicate & Reinforcing Colour for extra shiny hair
Hair coloured with View shows less risk of breakage (due to the acidic pH) compared to hair treated with traditional alkaline colour.
SuziexDavinesVIEWMeet Suzie, final feature of our artist series, dancer, choreographer, and improv wiz, based in New York City. The versatility of #DavinesView suits Suzie’s unique style.
NataliexDavinesVIEWMeet Natalie, singer, song-writer, trombonist and musician extraordinaire. #DavinesView keeps her hair shining; spotlighted across the globe as she shares her unique flavor blending musical traditions from around the world.
JillxDavinesVIEWMeet Jill, singer, song-writer, and multi-instrumentalist based in Philadelphia. Jill, shares her passion as she tours the United States with her band. “When I make music, my insides flutter. No other activity or job does that for me.” - Jill
EmilyxDavinesVIEWMeet Emily, choreographer & fitness instructor based in Chicago. “Davines is full of life and energy, always connecting people and places”
AspenxDavinesVIEWMeet Aspen, dynamic dancer, inspired by the path of her pioneering mother, legendary dance instructor in New York City. “What I love most about dancing is the feeling a live audience brings me-being able to feed off the energy is incomparable.”
)
)
)
)
)
Instructions
Instructions
View is able to deposit the colour on the outer layer of the cuticle, but does not affect the natural melanins: the final result will therefore be vibrant but delicate. It is always important to consider the colour of the hair before applying a colour. The colour wheel will allow you to choose the right shade, to intensify or contrast the reflect present on the hair.
View can disguise the first sign of white hair, up to a maximum of 50%. Always keep in mind that darker shades will disguise more than lighter shades. To increase the pigments’ deposit, a heat source is suggested, along with mixing the natural corresponding base.
Upon completion of the processing time, adding a little water and emulsify the colour. Rinse thoroughly, then wash with the most appropriate Davines shampoo. Rinse, then apply the most appropriate Davines conditioner. After processing time, comb the hair before rinsing.
)