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SunnydayscallforSU
Sunny
days
call
for
SU
SU/ offers a complete programme ensuring sun protection throughout the day. The products provide effective protection for the hair and skin before, during and after exposure to the sun.
Containing flavonoids with antioxidant properties, SU/ neutralises the free radicals caused by UV rays, protecting hair and skin from damage and keeping them healthy - so your clients can enjoy their time in the sun, worry-free.
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SU-stainability
SU-stainability
A combination of active ingredients that are high in naturality¹ and biodegradability², and help to preserve biodiversity, makes SU/ a sun protection line designed to care for your hair while being mindful of the planet.
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Regenerative Organic Certified™ Bitter orange
The SU/ family is enriched with Regenerative Organic Certified™ Bitter orange³ from Avola, Siracusa, Italy, which is farmed using practices designed to protect and enhance the soil.
The SU/ formulations are now enriched with Regenerative Organic Certified™ Bitter orange³ sourced from Sicily, cultivated according to Regenerative Organic Agriculture practices that help mitigate climate change and regenerate the soil.
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Respectful packaging
SU/ packaging has been designed following eco-design principles and manufactured using food-grade plastic. For some packaging, we’ve introduced a new material - Bio-Circular Mass-Balance plastic, to reduce the use of fossil materials and help lower CO₂ emissions, and the bottles of of SU/ hair milk and SU/ hair & body oil are made of RPET.
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Relishthescentofsummer
Relish
the
scent
of
summer
Your clients will love the bright, sunny scent of the SU/ fragrance, bursting with crisp apple, soft rose and a warm, sun-kissed musky base.
Top notes: Camellia, Mimosa, Apple
Heart notes: Chamomile, Lotus Flower, Rose, Heliotrope
Base notes: Violet, Woods, Musk
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BEFORE SUN EXPOSURE
SU/ Hair Milk is great for use before, during and after sun exposure, it's ideal to use it as a preventative treatment.
SU/ Hair Milk protects the hair thanks to UV protection, preventing it from drying out and becoming damaged by the sun’s rays.
AFTER SUN EXPOSURE
SU/ hair & body wash is a hydrating shampoo that moisturises hair and skin after you’ve been outside. For an additional conditioning treatment, we recommend following up with SU/ hair Milk.
Hair damaged by the sun, chlorine and salt can use the SU/ hair Mask as a restorative and hydrating treatment.
SU/ aftersun is a hydrating, fast-absorbing cream that moisturises and restores the skin's hydration levels after sun exposure.
FAQs
FAQs
UV protection for hair helps defend the hair fiber from sun-induced damage such as dryness, brittleness, colour fading, and loss of shine. Exposure to UV rays weakens keratin structures and accelerates the oxidation of both natural and cosmetic pigments. A dedicated UV shield forms a lightweight film around the hair, helping to limit this deterioration and helping maintain elasticity, softness, and colour vibrancy. It also preserves moisture by reducing dehydration.
UV protection is a broad term that refers to defense against ultraviolet radiation in general, while UVA-UVB protection specifies targeted, broad-spectrum coverage. UVB rays mainly cause sunburn and surface-level damage, whereas UVA rays penetrate deeper, contributing to photo-aging, oxidative stress, and long-term cellular alteration. A formula offering UVA-UVB protection shields the skin from both immediate and cumulative sun damage. This ensures a more complete defense, helping prevent redness, dehydration, and premature aging while maintaining overall skin health under the sun.