The outstanding cosmetic effect, combined with the nutritive, strengthening and protective properties, obtained thanks to the presence of high-performing technological elements and natural raw materials, such as the Biacidic bond complex, Baobab extract, the exclusive Fortifying botanical shield and the innovative Illuminating amino concentrate.

The Heart of glass line maximises the use of natural and highly biodegradable raw materials, suggesting them as excellent alternatives to traditional substances, such as silicones, acrylates, and synthetic pigments.

Heart of glass products contain from 83,3% to 96,8% natural ingredients* and from 89,0% to 98,5% biodegradable ingredients**.

All the references of the Heart of glass line are free from silicones.

_{*Calculated deeming only ingredients without any synthetic portions (of 100% natural origin) to be of natural origin. This criterion is different and more restrictive than the one commonly used by other brands.}

_{** Calculated in accordance with the methods OECD 301 which applies the term “readily biodegradable” to ingredients which, in 28 days, have degraded to at least 70%.}

_{*** We choose not to use silicones where possible to reduce our environmental impact.}

Creative Concept

To unite blonde women into a single cluster is impossible, as every blonde woman is blonde for different reasons. Blonde is in fact the color many women choose to make a life change remarkable, or when they want to be noticed, or when they feel comfortable with themselves.

Heart of glass is for each of them, who don’t like stereotypes or models, but have their own personality that stands out. Heart of glass owes its name to a cool song of the ‘80s, that was interpreted by an iconic super blonde singer. The line and its name embody what we mean for a modern blonde: delicate and strong, hyper-feminine and masculine, punk and pop doll at the same time.

Sustainable Packaging

The bottles and jars are made of 99% post-consumer recycled plastic, the black colour of the packaging is obtained with a special recyclable dye that allows the sorting and recycling process to be carried out. The materials used for the packaging of this line are fully recyclable.

Multi-functional approach

Heart of glass is conceived specifically to meet, with a single line of products, the main requirements of blonde hair, with a synergic and complete action in terms of cosmetic effect, protection of the hair fibre, and colour control.