
Achancetobeinthemoment
As we introduce The Present Time, Davines invites you to reflect on what is meaningful and beautiful to you. What unites us is the now, the moment we are in. In this precious moment, let’s consider what makes us human. Behind every colourist, stylist or client there is a person who deserves to be seen. A person who is special. We have created our new colour line for each of these people, to empower, to acknowledge and to honour The Present Time.

ThePresentTime:lowcommitmentcolour
The Present Time is an ammonia-free demi-permanent alkaline colour line designed to deliver low-commitment and strengthening colour with an advanced power to create extra vibrancy. With 60 nuances in total, the line offers delicate lightening and gentle coverage with more longevity, reflective shine and dimensional colour results.

ThreenewsignaturelooksfromTomConnell
Using The Present Time demi permanent alkaline hair colour, Davines Hair Art Director Tom Connell has created three distinct looks, which blend colour, cut and styling to achieve very different effects and highlight the line’s diversity and creativity.
Look01:ColourgraduationTarnishedOlive
Sitting just the right side of green, this rich olive shade deepens as it moves back towards the ear and down to Cold Wood at the nape of the neck. Paired with a short, layered cut that honours the head’s natural shape, the overall look is structured and functional with just a touch of cute softness, making it eminently attainable.

Look02:OffsetBlonde
When multiple elements are evenly proportioned we achieve balance. When those elements are mirrored, we call it symmetry. This look is about balance without symmetry. With offset placement of blonde and chocolate tones, diagonal partings and texture in asymmetrical areas, it’s about how each individual element comes together to create a complete and cohesive style.

Look03:AHolidayinReverse
This eye-catching look uses independent angles to elongate the neck and make cheekbones more pronounced. The colour is light inside to draw the eye without being shocking, with cool blonde roots darkening seamlessly to pearlescent ends, like a holiday in reverse.







