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      The
      Present
      Time

      The Davines colour offering just got even better, with a new range of low commitment demi-permanent alkaline colour line. To celebrate, Davines Hair Art Director Tom Connell has created three fresh new looks, designed to emphasise the beauty and the transience of The Present Time.

      A
      chance
      to
      be
      in
      the
      moment​

      As we introduce The Present Time, Davines invites you to reflect on what is meaningful and beautiful to you. What unites us is the now, the moment we are in. In this precious moment, let’s consider what makes us human. Behind every colourist, stylist or client there is a person who deserves to be seen. A person who is special. We have created our new colour line for each of these people, to empower, to acknowledge and to honour The Present Time.

      The
      Present
      Time:
      low
      commitment
      colour

      The Present Time is an ammonia-free demi-permanent alkaline colour line designed to deliver low-commitment and strengthening colour with an advanced power to create extra vibrancy. With 60 nuances in total, the line offers delicate lightening and gentle coverage with more longevity, reflective shine and dimensional colour results. 

      Three
      new
      signature
      looks
      from
      Tom
      Connell​

      Using The Present Time demi permanent alkaline hair colour, Davines Hair Art Director Tom Connell has created three distinct looks, which blend colour, cut and styling to achieve very different effects and highlight the line’s diversity and creativity.​

      Downloads

      THE PRESENT TIME - SALON GUIDE

      Download