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DAVINESHAIRIDENTITY
DAVINES
HAIR
IDENTITY
Hairforaperson,notonaperson.
Hair
for
a
person,
not
on
a
person.
This seemingly simple sentence embodies the spirit of Davines Hair, an approach that marries technique with a sensibility to who the person is and what makes the hair happy. We aim to move beyond simply capturing photographs of hair and create images that convey the spirit and vision of the brand, where the wearer’s idea of the hair is as important as Davines itself.
There are two ways of seeing: a straight-on, frontal perspective that describes, and a lateral one that tells a story. One captures the shape of things; the other, their essence. This collection embraces both - capturing the extraordinary within the everyday, and beauty in the unexpected.
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Instinctconceptualised
Instinct
conceptualised
Knowledgeablehands
Knowledgeable
hands
We define knowledgeable hands as the use of a hairdresser's instinct when approaching your client. Hairdressers may know how to execute a colour technique, but it’s a subconscious knowledge that allows to use their hands to design a look tailored to the individual, a crafted look that consider the unique personality of the client and the moment of life the client is living.
This is how you create hair that is for a person, not on a person.
Diveintothenewcollection
Dive
into
the
new
collection
Look01:Lilly
Look
01:
Lilly
Platinum with textured waves and flicks
This bright platinum blonde plays with opposites, both excess and restraint. Time and care were taken to create a colour result that’s minimal, but unique and personal. The cut reflects the waves, textures, flicks and kicks that the hair is naturally inclined to do already. Framing her eyes and cheekbones, this look celebrates and enhances what’s already there.
Colour:
The Century of Light Tolerance & Progress
The Present Time
In-salon Care:
Beautiful Things Pro Chelating Pre-Treatment
Beautiful Things Chelating Shampoo
Beautiful Things Restoring Leave-In Mask
Styling:
Heart Of Glass Sheer Glaze
More Inside Primer
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Look02:Julia
Look
02:
Julia
Shadow root platinum with piecey texture
This cut balances freedom and formation, with a precise base that gives way to wilder, textured lengths at the top. Colour-wise, platinum blonde is given a realistic spin with the addition of subtle shadows around the face, a nod to the ’90s. It’s vibrant and personal without being high-maintenance.
Colour:
The Century of Light Tolerance & Progress
The Present Time
Care:
Beautiful Things Pro Chelating Pre-Treatment
Beautiful Things Chelating Shampoo
Beautiful Things Restoring Leave-In Mask
Styling:
Heart of Glass Sheer Glaze
More Inside Pliable Paste
More Inside Dry Wax Finishing Spray
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Look03:Ying
Look
03:
Ying
Deep, tonal brunette with a geometric cut
Fjords of lighter brunette colours run in channels up and down the deep shade featured within this look. Blended to perfection, these subtle intonations come together for a final result that’s dimensional. The geometric shape of the cut gives sleek definition, but in combination with the colour, the look still feels warm and soft.
Colour:
The Present Time
Mask with Vibrachrom
In-salon Care:
Beautiful Things Pro Chelating Pre-Treatment
Beautiful Things Chelating Shampoo
Beautiful Things Restoring Leave-In Mask
Styling:
OI Soufflé
More Inside Shimmering Mist
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Look04:Julie
Look
04:
Julie
Smoky blonde and champagne curls
This is another unique blonde combination that blends the lightness of smoky, lighter blondes with the warmth of champagne hues. The cut respects the natural shape of the curls, taking what’s already there and gently shaping it into a style that’s truly for rather than on a person.
Colour:
The Present Time
In-salon Care:
Beautiful Things Pro Chelating Pre-Treatment
Beautiful Things Chelating Shampoo
Beautiful Things Restoring Leave-In Mask
Styling:
Oi Oil
More Inside Curl Building Serum
More Inside Shimmering Mist
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Look05:Alceste
Look
05:
Alceste
An iconic blend of two cuts rendered in a bold orange
Neither a bob nor a mullet, this look embraces the comfort of a lived-in haircut whilst feeling new. A dark natural root anchors the vibrant blood orange tone that drenches the ends. It’s a fun, experimental colour that’s attainable and low-commitment.
Colour:
Mask with Vibrachrom
The Present Time
In-salon Care:
Beautiful Things Pro Chelating Pre-Treatment
Beautiful Things Chelating Shampoo
Beautiful Things Restoring Leave-In Mask
Styling:
More Inside Oil non Oil
More Inside Curl Building Serum
More Inside Sea Salt or More Inside Shimmering Mist
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ThePresentTime’snewnuances
The
Present
Time’s
new
nuances
Tom Connell used Davines alkaline demi-permanent hair colour range, The Present Time, to create each of these looks.
Recently, four new nuances joined the colour line: 3 new fashion reflects (10,34 - 8,43 and 6,43) and one key specialty nuance (Orange). These nuances expand creative possibilities, from blonde intermixing with warm tones to bespoke blends with naturals and specialties, keeping Davines Colour both fresh and versatile.
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AdvanceyourlearningwithDavines
Advance
your
learning
with
Davines
Expand your wealth of knowledge through the courses found within our Professional Hub. Hairdressers can find educational resources, classes and support on topics from technical colour application to styling techniques.
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