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Celebratingthethingsthatmakeusfeelgood
Celebrating
the
things
that
make
us
feel
good
What are the beautiful things? They are the things that make us feel good, that make us feel beautiful in our own eyes. Our new treatment range is a fusion of effectiveness, innovation and sustainability designed to restore, protect and detoxify hair, enhancing colour to achieve one important goal: helping your clients feel good.
Prepare
Before colouring or lightening, prepare the hair with Beautiful Things Pro Chelating Pre-Treatment, esigned to neutralise metal build up and protect the hair, tackling any existing porosity or damage.
Detox
Wash out the colour treatment with the colour safe, non stripping Beautiful Things Chelating Shampoo. This removes build-up and hard water minerals, helping to preserve hair colour and prevent unwanted shifts in tone, and leaving the hair more resistant to damage.
Reinforce
Finally, use the Beautiful Things Restoring Leave-In Mask to restore the hair, creating a daily defence shield to protect against external aggressors, and support colour longevity and shine. The Leave-In mask is available for customer to purchase as part of a home hair routine.
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Whyyou’llloveBeautifulThings
Why
you’ll
love
Beautiful
Things
Designed especially for coloured and lightened hair, Beautiful Things is quick to apply and delivers the most vibrant, long-lasting colour results. Restoring, protecting and detoxifying hair from metals, the results are immediately visible.
Porosity equaliser: Even out hair structural differences preparing hair for optimal colour/lightening application.
Metal detox: Neutralise and eliminate metal build-up that can disrupt technical salon services.
Restore and protect: Protect and fortify hair before and reverse any damage after salon services.
Ultimate shine and softness: Enhanced cosmetic effect delivering exceptional softness and radiant shine.
Vibrant and long-lasting colour: Revives colour vibrancy and prevents metal-induced discoloration for long-lasting results.
Stronger, more resilient hair: Restores hair's strength, elasticity, shielding it from future damage.
Biomimetic Botanical Filler
Derived from wild olive tree stem cells through green biotechnology, the Biomimetic Botanical Filler mimics the hair's natural structure, deeply penetrating to restore lipids, and enhancing strength and resilience.
Chelating complex
A blend of ingredients capable of neutralising and removing metals, including upcycled citrus peel extract innovatively sourced from the food industry.
Vegan collagene
A biotech ingredient that coats the hair, providing a natural defense from external aggressors.
Baobab extract
A botanical alternative to silicones, it deeply conditions, and nourishes hair.
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Provenresults
Proven
results
Removes metal build-up in just one application*
Restore 100% lipids lost from damaged hair*
Repairs damage at the core for stronger hair*
True-to-tone, vibrant colour results**
2x long lasting colour results***
Immediately shinier hair**
2x softer hair***
*Independent laboratory, instrumental test on hair locks.
**Consumer test, self-assessment from 38 salons worldwide, 382 in-salon services performed.
***Internal laboratory, instrumental test on hair locks.
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Sustainability
Sustainability
Beautiful Things treatments are as beautiful on the inside as they are on the outside, delivering high performance while minimising environmental impact.
Formulated with up to 96,5% natural-origin ingredients* and up to 98% biodegradable ingredients**
No silicones
No rinse formula reduces water consumption
All bottles are made from post-consumer PET recycled plastic and are entirely recyclable
Produced and packaged at the carbon offset Davines Village
*At Davines, an ingredient is defined of natural origin when 100% of its molecular structure is of natural origin, without any synthetic portion
**Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method
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- MeettheproductsProChelatingPre-TreatmentMetal-neutralising,protecting,porosityequaliserspray
Naturality
96,5% natural-origin ingredients*
98% biodegradable ingredients**
pH 7,8-8,2
*At Davines, an ingredient is defined of natural origin when 100% of its molecular structure is of natural origin, without any synthetic portion
**Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method
Results
Removes metal build-up in just 1 application.*
Equalise hair porosity for true-to-tone colour results.**
High-level hair protection.***
Dermatologically tested.
*Independent laboratory instrumental test on hair locks.
**Independent laboratory, instrumental test supported by clinical evaluation and self-assessment, 20 people.
***Consumer test, self-assessment from 38 salons worldwide, 382 in-salon services performed.
- MeettheproductsChelatingShampooMetal-clarifying,colourpreservingshampoo
Naturality
88,8% natural-origin ingredients*
98% biodegradable ingredients**
pH 5,9-6,2
*At Davines, an ingredient is defined of natural origin when 100% of its molecular structure is of natural origin, without any synthetic portion
**Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method
Results
Removes build-up and hard water residue*
Deeply purified hair immediatel after use**
Preserves hair colour
Dermatologically tested
*Independent laboratory instrumental test on hair locks.
**Consumer test, self-assessment from 38 salons worldwide, 382 in-salon services performed.
- RestoringLeave-InMaskRepairingleave-inmaskthatprotectsagainsthairexposome
Naturality
95,6% natural-origin ingredients*
89,7% biodegradable ingredients**
pH 3,5-4,50
*At Davines, an ingredient is defined of natural origin when 100% of its molecular structure is of natural origin, without any synthetic portion
**Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method
Results
Repairs hair structure by up to 91%.*
Restores hair lipids by up to 200% for effective daily protection.*
Heat protection up to 230°C/450°F.*
Long lasting colour results up to 7 weeks.**
Immediate shinier hair.**
1.5X softer hair.*
For all hair types.
Dermatologically tested.
*Independent laboratory, instrumental test on treated hair locks vs untreated hair locks.
**Consumer test, self-assessment, 46 participants worldwide.
***Internal laboratory, instrumental test on treated hair locks vs untreated hair locks.
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MakethemostofBeautifulThings
Make
the
most
of
Beautiful
Things
Learn more about how to get great colour results with Beautiful Things. Log in now for exclusive professional resources and explore There Must Be An Angel — our new line designed to repair and protect coloured or lightened hair. With two distinct yet complementary families, Beautiful Things and Heart of Glass, it delivers our best colour results ever.
HowtorestoreandrepaircolourtreatedhairColour treatments can affect hair’s natural structure - but if you know what to watch out for, you can create a solution that restores, repairs and even protects your clients’ hair.
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