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Earth’s future is in our hands
Earth’s
future
is
in
our
hands
Imagine a powerful solution to heal our planet: regenerative organic agriculture – a modern approach to traditional farming that can safeguard biodiversity, increase soil carbon storage, and promote the growth of healthier plants.
CHOOSE / with purpose
CHOOSE
/
with
purpose
Our limited-edition moisturizing butter for hair, face, and body is 93.25% natural and 85.5% biodegradable. It contains Calendula, our first regenerative organic certified® activist® ingredient, grown at the European Regenerative Organic Center in Parma, Italy, to help combat climate change while supporting your daily beauty needs.
We will contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture, as we have done yearly since 2022.
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Product highlights
Product
highlights
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Regenerative Organic Certified© Calendula
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Hydrating on hair and softening on skin
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Made in Italy
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Vegan friendly
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When Nature Blooms we can flourish
When
Nature
Blooms
we
can
flourish
We are committed to taking climate action to deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.
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Welcome to EROC
Welcome
to
EROC
The European Regenerative Organic Center
The
European
Regenerative
Organic
Center
Our 17-hectare research center dedicated to regenerative organic agriculture here in Parma, Italy.
Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients.
In 2024 we reached a new milestone, obtaining the Regenerative Organic Certification® for our EROC grown Calendula and for the European Regenerative Organic Center.
This revolutionary certification for food, textiles, and personal care ingredients guarantees that farms and products meet the highest standards in the world for soil health, animal welfare and farm worker fairness.
The Principles of Regenerative Organic Agriculture
The
Principles
of
Regenerative
Organic
Agriculture
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Minimum soil disturbance
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Biodiversity safeguard
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Rotation and cover crops
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No chemicals
2025Moisturizing butter with EROC grown and Regenerative Organic Certified® Calendula extract.
2024Hair and body soap bar, with white yarrow extract, the first Davines' grown regenerative organic ingredient.
2023Lifestyle tote bag, made of regenerative organic certified cotton.
2022Hair and body wash with Activist® ingredients grown according to the ROA principles.
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Our story
Our
story
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Our values
Our
values