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Simplicity in focus
Simplicity
in
focus
For this first chapter in a series of projects to share our new colour nuances, we’re taking a pared-back, simplified approach. Reducing complexity and unnecessary noise allows you to focus on what’s right here in front of you – the pure colour results.
Our new nuances - Orange, 6,43, 8,43 and 10,34 - are the protagonists of this story created by Davines Hair Art Director, Tom Connell. His vision highlights the detail, reflection and depth of each nuance in a clear yet distinctive way.
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A Growing Collection of Nuances
A
Growing
Collection
of
Nuances
The roots of The Present Time’s colour range are stretching further. Davines’ alkaline demi-permanent hair colour collection is gaining four new hues to expand the potential for professionals to craft remarkable creations at the salon. This launch celebrates nuances found in nature and their adaptability into unique, custom hues for every individual.
Joining the 60 initial colours, these four new nuances cover the rich, copper and orange tones that transcend trends. They are markedly timeless yet relevant for modern-day requests at the salon.
Orange
Bold, bright and vivid. This vibrant hue brings intensity and shine to hair, offering a rich colour that’s eye-catching but grounded.
10,34
A delicate golden-copper mix, 10,34 leads to a soft and balanced blonde. It’s light and bright but gentle all at once.
8,43
Gentle copper warmth meets delicacy. This nuance adds depth and vibrancy to a client’s hair without excess.
6,43
A luminous dark copper-blonde, this nuance brings together depth and warmth in one deep and sleek tone.
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The Present Time Approach
The
Present
Time
Approach
The Present Time offers clients an abundance of options for low-commitment colour, so they can embrace their every facet whilst protecting their hair. With innovative ingredients and technology, this colour line is a must for any expert’s toolkit. Made with love in our lab, here’s what you can expect from this alkaline range.
Restore
Salon professionals will find that after just one colour service, hair lipids are restored by up to 76%¹.
Reinforce
The Present Time supports hair strength. After the treatment, hair is 34%² more resistant to breakage, with up to 43%² improved combability and detangling.
Protect
Long after your client leaves the salon chair, colour is protected from UV exposure for four weeks³, then colour begins to fade gradually and naturally for up to 24 shampoos⁴.
¹Instrumental test by independent laboratory, test done on hair lock. Colour service: toning after pre-lightening
²Instrumental test: colour applied to hair lock vs untreated pre-lightened hair
³Instrumental test: colour applied to hair locks stressed under UV exposure
⁴Depending on hair porosity and quality. Based on 115 in-vivo tests performed by hairdressers
Expression Through Unique Colours
Expression
Through
Unique
Colours
To see The Present Time at work, you can browse through a variety of cutting-edge looks that Davines Hair Art Director Tom Connell created using the line. From striking, earthy coppers to blonde hues blended with golden tones, you won’t be short on inspiration.
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Bringing The Present Time Into Your Practice
Bringing
The
Present
Time
Into
Your
Practice
If you’re interested in working with Davines’ demi-permanent colour line and its various other products, reach out to your representative or contact us by filling in the form below.
ThePresentTime:adeepdiveintothetechnology,ingredients,andsustainabilityThe biomimetic formulation and unique ingredient combination protect the integrity of the hair and extend colour longevity.
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