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A journey that started in 2004
A
journey
that
started
in
2004
It has been more than 20 years since we first introduced Essential Haircare to the world. Since then, there have been a number of innovations that have helped us to make the range more sustainable and effective.
From the introduction of new formulations featuring active ingredients from Slow Food Presidia in 2014, to bio-based plastic bottles in 2014 and solid shampoo formats in 2020, each step has been a renewal of our ongoing efforts to attain greater levels of sustainability.
The Next Generation of Haircare
Starting with the core formulation that underpins every product, we revisited the original structure and created something new, then enhanced it with Regenerative Organic CertifiedTM active ingredients for their unique effectiveness.
Increased naturality and biogradability
Removing silicones, acrylates and synthetic surfactants, we have replaced them with naturally derived ingredients and high-performance biopolymers.
Products now feature an average of 93%1 ingredients of natural origin.
1 ISO: 16128
Innovative packaging
Following ecodesign principles and a circular approach, we have completely redesigned the packaging and have also introduced Bio-Circular Mass-Balance plastic, which reduces the use of fossil materials and helps to lower CO₂ emissions.
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Regenerative Organic Agriculture
Regenerative
Organic
Agriculture
In the past, our focus has been on preserving and protecting the biodiversity of our natural environment. Since 2014, we have partnered with Slow Food to source active ingredients for the Essential Haircare range from Slow Food Presidia.
Today, we are taking that commitment a step further with a more holistic perspective that now includes regeneration. That’s why each of the families in the evolved Essential Haircare line features a Regenerative Organic CertifiedTM active ingredient2.
Because we understand that it is not enough to maintain the status quo - we need to work to repair the negative effects that human activity has had on the environment.
2Sourced from Regenerative Organic Certified™ farms
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What is Regenerative Organic Agriculture?
What
is
Regenerative
Organic
Agriculture?
Regenerative organic agriculture uses unique farming principles and practices designed to restore the soil ecosystem.
These practices include crop rotation, minimising soil disturbance and avoiding synthetic pesticides and herbicides. In this way, regenerative organic agriculture can contribute to preserving biodiversity, regulating the cycling of water and nutrients, and mitigating climate change by sequestering atmospheric CO2.
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Better for people as well as planet
Better
for
people
as
well
as
planet
As well as focusing on the health of soil ecosystems, Regenerative Organic Agriculture aims to support the needs of farmers, farmworkers and local communities.
Principles include fair wages and working conditions, democratic organisations that provide support for farmer co-ops and worker representation, and transparency and accountability including fair pricing and long-term contracts for farmers.
Apricot extract
From Mr. Francesco Travaglini’s farm, Larino, Campobasso, Italy
Locks in moisture for soft, nourished hair that is manageable and easier to detangle.
Featured in: MOMO/
Apple Extract
From Mr. Francesco Querzola’s farm, Borgo Val di Taro, Parma, Italy
Contains carbohydrates that give the products their ability to lock in moisture and smooth hair, as well as antioxidants that protect and keep it healthy.
Featured in: LOVE SMOOTHING/
White Hibiscus Extract
From Mrs.Sanou Kuina at the Ben Dia association, Koro, Burkina Faso
Helps to keep all types of hair resilient and healthy making this a great daily range for everybody.
Featured in: DEDE/
Black Chickpea Extract
From Mr. Gabriele Colla’s farm, Parma, Italy
Delivers two benefits, with polysaccharides creating a protective film that helps prevent breakage, and antioxidants preserving strength and structure.
Featured in: MELU/
Baobab Pulp Extract
From from Mrs. Ouattara Abiba at the Women’s Association, Banfora, Burkina Faso
Contains carbohydrates to moisturise and smooth the hair, and antioxidants to protect and keep it healthy.
Featured in: LOVE CURL/
Clementine Extract
From Mr. Alessandro Malerba’s farm, San Ferdinando, Reggio Calabria, Italy
Contain proteins that boost volume, as well as antioxidants that protect the hair and keep it healthy.
Featured in: VOLU/
Buckwheat Extract
From from Mr. Michele Aina’s farm, Romentino, Novara, Italy
Contains antioxidants and polysaccharides that lock in moisture and shield hair from dryness, damage, and breakage.
Featured in: SOLU/
Green Coffee
From Mr. Aber Tocto at Churupampa farm, Chirinos, Peru
Contains caffeine, caffeic acid, and ferulic acid, which work together to protect hair against fading and damage and help keep colour vibrant.
Featured in: MINU/
Lupin Extract
Seeds grown on Mr. Giuseppe Pellegrino’s farm, Cutrofiano, Lecce, Italy
Contains proteins, polysaccharides and fatty acids to strengthen, repair and reinforce the hair, locking in moisture and improving resilience.
Featured in: NOUNOU/
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Transparency
Transparent packaging hides nothing, presenting the formulas in their purest essence.
Respectful formulas and packaging
Using only what is needed and right, guided by eco design principles and circularity.
Artisanality
Crafted with care and a devotion to detail inspired by farmers, keepers of ancient know-how.
Reusing before recycling
Lightweight packaging designed to be creatively repurposed as storage holders or plant pots.
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Discover Essential Haircare
Discover
Essential
Haircare
To make the most of the Essential Haircare range and help support your clients to create a more sustainable haircare routine, download our professional resources, including detailed product information and ready-to-use marketing assets.