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HOLIDAY COLLECTION 2026: BEAUTY IN HARMONY
Music teaches us that true harmony is the agreement among differences.
Inspired by the unique instruments that come together to create something beautiful, the Davines Holiday Collection 2026 celebrates individuality, connection and the harmony we create together. Get ready for the Holiday season with the new campaign assets, a social media toolkit, in-salon customizable retail signage and more.

NEW: NATURALTECH ENERGIZING OVERNIGHT SERUM
Meet the newest innovation from Naturaltech Energizing. Discover the technology behind the new Energizing Overnight Serum, how it works, and how to introduce it to clients. Explore the latest product assets, education materials and consultation guide to support your salon.

Davines: Our Manifesto
Our Manifesto shapes our choices and how we do business. It brings together our values, our culture, and our long-term vision to help us stay true to these principles and shape a harmonious future.
The Present Time
The Davines colour offering just got even better, with a new range of low commitment demi-permanent alkaline colour line. Discover fresh new looks created by Davines Hair Art Director Tom Connell, designed to highlight the beauty of The Present Time.

Beautiful Things
Beautiful Things is our treatment range developed specifically for coloured and lightened hair that restore hair and enhance colour results, delivering exceptional performance.


Once, Forever
Hair for a Person, not on a Person
At Davines, we deeply believe that hair professionals create hair for a person, not on a person. The process is fluid, a conversation that honours every individual and their vision. This seemingly simple sentence encapsulates the spirit of Davines Hair, an approach that marries technique with a sensibility to who the person is and what makes the hair happy.
To do our best for the world, creating good life for all, through beauty, ethics, and sustainability.
Do you want to join us on the journey of sustainable beauty?
Dive deeper into our story and values. At Davines, we look forward to welcoming you to the family.

Our Story







