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Your clients want hair that looks lived in. Effortless. Natural. Defined — but in an I-woke-up-like-this way rather than a just-got-a-blowout way. Our newest addition to the More Inside styling product line will give them just that and more.
With the help of our talented Hair Art Director and More Inside mastermind Tom Connell, we have rewritten the rules of hair wax. This is a Dry Wax departs from the traditional cream and paste formats that can become stiff or greasy. Instead, we give you a sprayable formula that distributes evenly and remains flexible and pliable, as soft undone waves should always be.
Read on to discover more about the new star of your styling toolkit.
What's Inside Dry Wax?
Light and airy Dry Wax gets its styling power from fixatives that give hair shape and structure without compromising its ability to move naturally. Additionally, the inclusion of glycerin makes Dry Wax moisturizing, helping to keep strands soft. Your clients will be left with beautiful piecey texture and a satin-matte finish so natural people will think they woke up with perfectly tousled waves. Dry Wax works well on all hair types and lengths.
Vanilla and grapefruit dominate the fragrance profile, creating a soft and warming scent with hints of punchy citrus. Fruity top notes of lemon, orange, and mandarin in addition to grapefruit layer on top of flowery orange blossom and heliotrope and hearty base notes of guaiac wood, vanilla pods, and vetiver. Sitting in your salon chair has never smelled so wonderful.
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The Soul of More Inside Styling Products
Dry Wax joins a highly curated line of Davines styling products, including two other hair waxes: This is a Strong Dry Wax and This is a Shine Wax. Dry Wax is the first sprayable wax format by Davines.
With the help of Hair Art Director and stylist extraordinaire Tom Connell, we push the boundaries of beauty. The boundlessly creative industry maverick inspires the More Inside collection with his ambition to reimagine tried-and-true beauty essentials, like your typical hair wax. Together, we have created formulas that are innovative, formats that are refreshingly unconventional, and packaging that's distinctive, not to mention sustainable. More Inside styling products are designed to care for hair while enhancing texture and finish. They can be used on their own, but they work especially brilliantly together.
Other highlights from the collection include This is a Curl Building Serum, This is a Dry Texturizer, This is a Volume Boosting Mousse, and This is a Sea Salt Spray.
Styling With Dry Wax: Step-by-Step
Spray the volumizing and finishing Dry Wax on air-dried or blow-dried hair for instant texture, undone definition, and dimension. The product itself separates hair into pretty, flowy pieces, like you would get by finger-combing through a slept-in blowout.
Layer it with other products from the More Inside line for optimal results. Here are some of our favorite ways to layer Dry Wax with other Davines essentials.
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Look 1: Natural, Effortless Texture
Step 1:
Prep the hair by applying This is an Oil Non Oil to towel-dried tresses and allow it to air dry for natural texture.
Step 2:
Spray hair with This is a Dry Wax and comb through, distributing the product evenly.
This will create extra definition and a base for layering more product.
Step 3:
To finish the look, increase texture by applying another layer of Dry Wax, sprayed 10 centimeters (four inches) from the hair.
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Look 2: Defined Waves
Step 1:
Prep hair by spraying five to 10 pumps of This is a Blow Dry Primer on wet hair, then dry to your desired result.
Step 2:
Spray This is a Dry Wax into your hands, then work the hair backwards and upwards to get that enviable lived-in look.
Step 3:
Finish with another layer of Dry Wax for added texture.
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Look 3: Piecey Dimension
Step 1:
Start with wet hair. Have the client flip hair upside-down and spray This is a Dry Wax from 10 centimeters (four inches) away.
Twist the hair while it's wet to create piecey texture, then proceed to dry hair to 90%.
Step 2:
With hair back in place, finger-dry the rest of the way.
Step 3:
Finish with another layer of Dry Wax for added texture.
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INSPIRATIONHair tip 1: creating defined natural texture
Experience the charm of defined, natural texture.
Begin by applying BLOWDRY PRIMER to towel-dried hair and blow-dry to finish.
Elevate the texture with a spritz of DRY WAX on dry hair, while INVISIBLE SERUM will add definition to the ends.
Experience the masterpiece of textured beauty.
INSPIRATIONHair tip 2: creating undone natural movement
Embrace the elegance of effortless natural movement.
Initiate your routine with BLOWDRY PRIMER on damp hair, ensuring even distribution while combing.
Apply OIL NON OIL for added texture while finger-drying the hair.
Enhance with DRY WAX by shaking well on dry hair and spraying directly at the middle ends for increased texture.
Your hair, an ode to beauty in its natural ease.
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