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The OI family is growing!
The award-winning and best-selling OI line, which delivers softness and shine, has long been popular with salons and customers. With an iconic fragrance and the hero ingredient, Roucou oil, it also offers protection for hair of all types.
Now we’re extending the range with a dedicated leave-in product for those with fine to medium hair: OI Soufflé, an innovative liquid-to-foam formula that adds body, making it a lightweight addition to OI’s current leave-ins.
OI Soufflé key ingredients
OI Soufflé has been created with a selection of natural ingredients designed to protect fine to medium hair, making it easier to manage and enhance its natural beauty.
Roucou oil has a high concentration of carotenoids, vitamin A and selenium, which have protective and antioxidant properties, which can help reduce damage from treatments and environmental stressors.
Chicory root extract is a plant-based filming agent that helps to detangle hair, making it look and feel softer and silkier to touch.
A mix of amino acids represents a vegetable-based alternative to animal keratin, boosting the hair’s natural amino acids to promote shine and health.
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The benefits of OI Soufflé for fine hair
The innovative liquid-to-foam formula makes OI Soufflé weightless. This is ideal for even very fine hair, which can easily be weighed down by standard leave-in products. Combined with its natural active ingredients, this results in hair that looks fuller and feels soft and silky.
Adds light body and volume
Makes hair appear 2.3x shinier*
Increases natural silkiness
Protects hair up to 230°C / 446°F
Doesn’t weigh hair down
[*Instrumental test on hair locks, hair shine increase, vs OI Shampoo only]
Using OI Soufflé in the salon
Apply OI Soufflé to towel dry hair, working through the lengths and ends of the hair before styling. Most hair types and lengths will need 3-4 pumps, although with fine hair it’s best to start with 2 pumps and add more as needed.
OI Soufflé can be used by itself as a stand-alone leave-on for fine hair, or in combination with other OI products according to your customer’s needs. For example, for dry hair in need of softness, finish with OI Oil or OI All in One Milk on the ends of the locks to seal in moisture and add shine.
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New salon experiences for fine or frizzy hair
New
salon
experiences
for
fine
or
frizzy
hair
To introduce customers to OI Soufflé and give them an opportunity to experience the efficacy of the OI range in a salon setting, we’ve created two new Weightless Shine salon experiences. These rituals are designed to please all the senses, with the iconic OI fragrance playing a starring role and a hand massage to add to the sense of luxury.
Weightless Luster for fine hair
Weightless
Luster
for
fine
hair
Restore the natural beauty of fine, dull hair with a combination of OI products that add shine and softness without adding weight.
STEP 1: Welcoming customers into the salon with the ambient OI fragrance setting the scene, this ritualistic treatment begins with a cleansing hair wash using OI Shampoo.
STEP 2: Next, add OI Liquid Luster for a shiny, silky effect, leaving for a few seconds before rinsing while the customer applies OI Hand Balm to nourish their hands.
STEP 3: Depending on hair type, apply between 2 and 4 pumps of OI Soufflé for extra body and shine before styling as required.
STEP 4: Recommend a home care routine including OI Shampoo, OI Soufflé and OI Oil to finish.
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Smooth shine for medium to thick hair
Smooth
shine
for
medium
to
thick
hair
Keep frizzy, unruly hair in check by restoring smoothness with this OI treatment, using a combination of products including the new OI Soufflé.
STEP 1: Welcoming customers into the salon with the ambient OI fragrance setting the scene, this ritualistic treatment begins with a cleansing hair wash using OI Shampoo.
STEP 2: Next, apply OI Conditioner to smooth the hair’s cuticles, leaving for 5-10 minutes before rinsing while the customer while the customer applies OI Hand Balm to nourish their hands.
STEP 3: Finally, mix and apply 2 pumps of OI Soufflé and 2 pumps of OI Oil for extra body and shine, before styling to the customer’s requirements.
STEP 4: Recommend a home care routine including OI Shampoo, OI All In One Milk and OI Soufflé.
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OI: the daily routine and styling choice for all hair types
OI:
the
daily
routine
and
styling
choice
for
all
hair
types
We’re so pleased that OI is now truly available for every hair type and we hope you and your customers will be too.
FAQs
What makes OI Soufflé suitable for fine hair?
As well as the active ingredients that protect the hair, make it easier to comb, and add softness and shine, OI Soufflé is made with an innovative liquid-to-foam formula. This makes it a lighter option than most leave-in products, offering a weightless finish and adding natural body to the finest hair.
Can OI Soufflé work on medium or thick hair?
OI Soufflé can be used as a stand-alone product or in combination with others from the OI line, making it very versatile. For someone with very fine hair, using it as a substitute for leave-in conditioner after shampooing can be enough. Someone with thicker hair might use it in conjunction with their conditioner, and may use additional products such as OI Oil, OI Hair Butter, or OI All in One Milk.
What is the difference between OI Soufflé and Liquid Spell?
While Liquid Spell is a light treatment which reinforces sensitised fine hair, OI Soufflé is a cosmetic finishing product that boosts body and shine, leaving fine to medium hair feeling softer and silkier. Completing the OI family and carrying its signature scent, OI Soufflé’s formula is also rich in conditioning agents, making the hair smoother and giving it a high shine. Finally, OI Soufflé adds heat protection up to 230°C.
What is Roucou oil?
Roucou oil is extracted from the seeds of the achiote, also called annatto, a plant native to the Amazon. Its high content of carotenoids, vitamin A and selenium gives it protective and antioxidant properties, helping to reduce damage caused by treatments and environmental aggressors. This is why it’s the hero ingredient in the OI range.
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