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Your uniqueness moves the world
Your
uniqueness
moves
the
world
View is a versatile colour system that works on dry and wet hair without altering the natural pigment. It offers the possibility to:
add nuance to natural, blonde, or bleached hair
even out cosmetic colour and refresh lengths and ends
camouflage early grey hair up to about 50 percent
perform a shine-enhancing treatment with Gloss
The colour gradually fades within 6 to 8 weeks or 15 to 20 washes, depending on hair condition.
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Features & Performance
Features
&
Performance
Sustainable innovation in colouring: View by Davines
By choosing View, Davines Salons contribute to reducing environmental impact. View is a colour line that is 95 to 99 percent biodegradable (biodegradability calculated following internationally recognized guidelines). The bottles are made from recycled plastic, and the CO₂ emissions from production are offset. This line reflects Davines’ commitment to sustainability, containing ingredients that are 88 to 93 percent of natural origin*.
The formula includes “natural polyglycerols,” never used before in hair colour products. These substances are extracted from olive oil, providing the hair with exceptional shine, hydration, and softness while strengthening and respecting the hair structure. They also make the formula more sustainable as mild, biodegradable emulsifiers derived from renewable sources.
*For Davines, “ingredients of natural origin” are those that retain 100 percent of their naturalness, even if chemically transformed by allowed processes. No raw material with synthetic parts is allowed.
Sustainable Packaging
The bottles are made from recycled plastic (R-PET). The packaging is carbon neutral.
Creative concept
View represents perspective, opinion, and the personal narrative we dare to express, follow, and adjust when needed. It honors individuality and talent. Combined with passion, it delivers extraordinary colour results, like music and dance create the highest freedom of expression.
Non-permanent colour
The colour fades gradually after 15 to 20 washes (4 to 6 weeks) without affecting the natural melanin. Lighter shades may fade faster than darker ones, depending on hair condition and porosity.
Refined and strengthening colour
View is a pH-acidic, demi-permanent, versatile colour line that can be used alone or combined to complement the hair colour range in salons.
The assortment
The
assortment
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VIEW is based on a two-component system - a non-ammonia colour formulation and a 10 volume Activator - which combine to create a creamy gel texture that is versatile and easy to use.
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Ingredients & Technology
Ingredients
&
Technology
VIEW replaces traditional synthetic emulsifiers with ones made from natural polyglycerols extracted from olive oil - an innovation that’s never been used in the world of hair colour before.
Polyglicerols are only compatible with certain pH conditions not typically seen in colouring systems. But thanks to research by the Davines Laboratories, we have developed a highly natural, sustainable and innovative colouring system.
These ingredients are:
Biodegradable from renewable sources
Gentle, providing extreme shine and softness to the hair, and contributing to the reinforcing effect.
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Sustainability
Sustainability
The VIEW line is made with 92-99% biodegradable ingredients* and 89-93% natural origin content (including water)**.
As well as this, the bottles are made from 98% post-consumer recycled plastic. All the materials used for the packaging of this line are fully recyclable.
*Biodegrability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method
**ISO: 16128
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How to use VIEW
How
to
use
VIEW
Step 01: Prepare the formula using an equal mix of one part colour to one part 10 vol activator.
Step 02: Apply the formula to shampooed, thoroughly towel dried hair.
Step 03: Leave the formula to develop for 20 minutes to achieve maximum colour intensity.
Step 04: Add a little water to emulsify the colour then rinse off the formula.
Step 05: Shampoo the hair with the most suitable shampoo and conditioner.