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The beautiful and the good
The
beautiful
and
the
good
More than 20 years ago, Essential Haircare was born from the philosophical idea that the true greatness of human beings lies in the harmony between ethics and aesthetics. As Plato said,
“What is beautiful is so only if it is also good, and what is good can only be beautiful.”
With the same spirit, we have chosen to offer a kind of beauty that is also good and fair for the world, through tireless scientific research that pursues optimal results for your hair with ever-increasing sustainability.
Transparency
Essential Haircare has nothing to hide. The transparent, soft-touch pack reveals what matters most to us: the formula.
Respectful formula and packaging
From the formulas at the heart of our products to the packaging they come in, we use what is needed and right.
Artisanality
Our products are crafted with artisanal care, driven by a passion for quality and devotion to details.
Reusing before recycling
Our lightweight, minimalist packaging can be creatively repurposed as storage holders or plant pots.
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New formulas for a new era
New
formulas
for
a
new
era
Even more essential than ever
Even
more
essential
than
ever
Wherever possible, we’ve removed what is unnecessary and introduced new naturally derived ingredients and high-performance biopolymers. Products now feature an average of:
93%2 ingredients of natural origin
92%3 biodegradability
2ISO: 16128.
3Calculated as the sum of readily biodegradable ingredients according to the OECD 301 method.
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Why Regenerative Organic Agriculture?
Why
Regenerative
Organic
Agriculture?
Regenerative organic agriculture presents a pathway to reverse the damage done by conventional farming. Choosing Regenerative Organic CertifiedTM active ingredients4 represents our commitment to moving beyond protection to regenerating soil health and biodiversity.
MOMO/
with Regenerative Organic Certified™ Apricot extract. From Mr. Francesco Travaglini's farm, Larino, Campobasso, Italy
NOUNOU/
with Regenerative Organic Certified™ Lupin extract. From Mr. Giuseppe Pellegrino's farm, Cutrofiano, Lecce, Italy
VOLU/
with Regenerative Organic Certified™ Clementine peel extract. From Mr. Alessandro Malerba,s farm, San Ferdinando, Reggio Calabria, Italy
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Low-impact packaging
Low-impact
packaging
Conceived following eco design principles, Essential Haircare’s packing follows the approach towards circularity defined in our sustainability strategy, and now uses fewer materials:
A new 1L bottle with a reduced neck that uses 14% less plastic compared to the previous bottle
A 2L refill pouch for shampoo and conditioner that uses 76% less plastic compared to 2 new 1L bottles.
New paper-based materials composed of 80% renewable-sourced content for our sachets, using 70% less plastic and 63% less aluminium compared to the previous version
We’ve also introduced new ISCC certified Bio-Circular Mass-Balance plastic, which uses sustainable industrial biological waste - like used cooking oil - to help lower CO₂ emissions.
What is bio-circular mass-balance plastic?
Bio-circular mass balance plastic is plastic linked, via the ISCC PLUS mass balance approach, to renewable feedstock derived from biological waste, such as used cooking oil. Under this system, bio-circular and virgin feedstocks are physically mixed, but the share of bio-circular material is allocated on a bookkeeping basis and tracked through a certified and transparent chain of custody.
Meet the Essential Haircare families
Meet
the
Essential
Haircare
families
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MOMO/
Moisturizing. For dry or damaged hair.
MOMO/ is made with Apricot Extract, which locks in moisture for soft, nourished hair that is manageable and easier to detangle.
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LOVE SMOOTHING/
Anti-frizz. For frizzy or coarse hair.
The Apple Extract in this line contains carbohydrates that lock in moisture and smooth hair as well as antioxidants that protect and keep it healthy, contributing to the overall anti-frizz effect.
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DEDE/
Delicate daily. For all hair types, ideal for frequent use.
Everyone can benefit from the antioxidant effect of DEDE/’s active ingredient, White Hibiscus Extract, which keeps hair resilient and healthy, and improves manageability by 50%5.
5Instrumental test on hair locks, using DEDE/ shampoo, conditioner and leave-in conditioner vs. untreated hair
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MELU/
Anti-breakage. For damaged and long hair.
The Black Chickpea Extract in this line delivers two benefits, with polysaccharides creating a protective film that helps prevent breakage, and antioxidants preserving strength and structure.
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LOVE CURL/
Curl Enhancing. For curly and wavy hair.
Curls and waves love this line’s active ingredient, Baobab Pulp Extract, with carbohydrates to lock in moisture and smooth the hair, and antioxidants to protect and keep it healthy.
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VOLU/
Volumizing. For fine hair.
The proteins in Clementine Peel Extract help VOLU/ deliver its volume boost, while antioxidants protect the hair and keep it healthy.
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SOLU/
Clarifying. For all hair types.
The Buckwheat Extract in the SOLU/ line contains polysaccharides that lock in moisture and shield hair from dryness, damage, and breakage.
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MINU/
Colour protective. For colour-treated hair.
MINU/’s active ingredient, Green Coffee, contains caffeine, caffeic acid, and ferulic acid, which work together to protect hair against fading and damage and help keep colour vibrant.
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NOUNOU/
Nourishing. For processed and brittle hair.
NOUNOU/ is made with Lupin Extract, which contains proteins, polysaccharides and fatty acids to strengthen, repair and reinforce the hair, locking in moisture and improving resilience.
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