'Tis the season for holiday shopping! Now’s the time to gear up for the end of the year to surpass your sales goals, increase your bottom line, and strengthen your client relationships. We rounded up our 5 favorite ways to sell more retail during this busy time of year!

Merchandise your shelves. 

Consider implementing greenery and festive decor, putting guests in the holiday spirit! Get creative and repurpose our Davines packages for salon décor – we love using paper ornaments, snowflakes, and garlands. The possibilities are endless! Our travel size haircare products make excellent stocking stuffers too.  

Develop your holiday specials ahead of time and promote them everywhere. 

Promote your holiday specials EVERYWHERE, including your website, social media channels, newsletters and on any in-house displays. Encourage your clients to book early by sending a reminder via text or email that also includes your specials and add-ons. Create seasonal appointment cards or reminder notices that will remind clients about all the holiday services they don’t want to miss out on, 

Utilize our Holiday Salon Communication Tools page on DavinesPro for free and ready-to-use artwork and social media assets! 

Recap products used after a service. 

Make time to recap the products you used with your client.  This is proven to increase retention and profitability – it only takes 45 seconds to do a single recap of your top 3 used products! 

Gift Cards. Gift Cards. Gift Cards. 

Gift cards and are one of the easiest ways to create additional revenue, and most people prefer to receive gift cards as gifts. This means that if your business doesn't already offer and promote them, gift cards need to be added to your agenda immediately! It's an easy, cost-effective way to clean up at the end of the year. Pitch clients the idea of gifting a “three-month experience.” Not only is this an appealing gift, but it increases your opportunity to woo and retain more loyal clients through multiple visits. 

Extend your regular business hours. 

People are busier during the holiday season and might not have time to stop in during your regularly scheduled business hours. Opening an hour earlier and staying open a couple of hours later can result in a win-win for everyone: your guests are more likely to find an appointment time that works for them while you bring in the added profits.