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A Celebration of Creativity
A
Celebration
of
Creativity
From October 4 to 6, 2026, the vibrant city of Valencia, Spain, hosted Davines World Wide Hair Tour, bringing together more than 3,500 participants from 64 countries.
Throughout three inspiring days, creative hairdressers connected with like-minded professionals, shared unforgettable experiences and celebrated creativity, community and the power of hair as a language through which ideas, identities and new possibilities can take shape.
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Jesus Oliver’s “Thanks Hair”
Opening the second day of WWHT 2026, Jesus Oliver presented “Thanks Hair”, a celebration of the living element that unites the Davines community: hair. Drawing on his personal journey, Spanish roots, traditions and community, the show expressed gratitude for hair as a source of creativity, connection and shared identity.
At the heart of the performance was “The Bravías”, brought to life through clean rolls with a polished finish. To create the look, Jesus Oliver prepared the hair with More Inside Primer and completed the style with More Inside Shimmering Mist.
Mirela’s “Feminine Mysticism”
Mirela continued the programme with “Feminine Mysticism”, presenting the many phases of a woman’s life through the symbolic figures of saints and witches. The performance reflected on how women can be perceived through opposing lenses, depending on the moment of life they are moving through.
One of its most striking moments saw a model’s head shaved to reveal the Mosaic of Nola, a symbol of Valencia, recalling the historical practice of shaving women accused of witchcraft in search of marks or moles that would identify them as witches.
Radio Artistic Team’s “Lumière”
Radio Artistic Team’s artists Birte Klintworth and Adriano D’Astolto took the WWHT stage with “Lumière”, a journey through the defining eras of cinema and their influence on contemporary hair artistry. Reinterpreting the visual language of different cinematic movements through a modern editorial lens, the show transformed iconic film references into expressive hair design. Its title paid tribute to the Lumière Brothers and to light itself, the connecting element between cinema, hair and storytelling.
The presentation’s hero look, the Hair Scarf, captured the spirit, light and romance of the Nouvelle Vague by transforming hair into a living interpretation of the iconic headscarf. To achieve its fabric-like quality, Birte Klintworth and Adriano D’Astolto used the Compress to Set technique, employing heat, pressure and baking paper to set the hair into a soft, refined sheet with the flexibility and movement of silk. More Inside Medium Hairspray and More Inside Shimmering Mist completed the look.
James Abu-Ulba’s “What You Seek; Seeks You”
James Abu-Ulba’s “What You Seek; Seeks You” explored creativity, change and the evolution of an artist. Moving through the genre of film noir, the performance honoured the past while inviting the audience to see it differently. Through hair, fashion and film, James Abu-Ulba told a story of reinvention and becoming.
Rather than centring the presentation on one hero look, the story unfolded across each creation, tracing the artist’s journey from one look to the next. James Abu-Ulba demonstrated a system called block cutting, using extreme over-direction and working with each individual’s natural bone structure. While the technique can be applied to many people, its relationship with the individual makes every finished cut distinctive.
For his set looks, James Abu-Ulba used a combination of More Inside Sheer Glaze, More Inside Blow-Dry Primer and More Inside Volumizing Mousse.
Ben Grace’s “Entre-deux”
In “Entre-deux”, Ben Grace explored the intertwining of his French and British heritage through a personal reflection on his career. Beginning with his early experiences in France and moving towards his life and work in England today, the show considered the cultural influences that have shaped his evolution as a hairdresser.
The featured look brought together two visual references: the footballer and the cyclist. A 1990s footballer’s mohawk met the slicked-back hair associated with the Tour de France, creating an unexpected meeting of sporting identities and cultural influences. Ben Grace achieved the collection through a blend of classic cutting techniques and freehand work.
A combination of MOMO/ and More Inside Sea Salt Spray gave the hair the hold and natural finish required to complete the looks.
Allilon’s “On a Clear Day”
Allilon opened the final morning of WWHT 2026 with “On a Clear Day”, a celebration of the everyday moments that help us feel grounded, present and entirely ourselves. Finding beauty in the familiar rituals we rarely think twice about, the collection explored the instinctive and uniquely personal details that become our signatures. It invited the audience to slow down, tune in and recognise individuality in its most effortless form.
Throughout the presentation, Allilon focused on refining and personalising techniques, demonstrating how small details can have a significant impact on the finished look. A combination of LOVE SMOOTHING/ Heat Protectant Serum and More Inside Shimmering Mist to finish the looks.
Davide Diodovich’s “Past, Present, Possible”
Davide Diodovich continued the final day with “Past, Present, Possible”, a show inspired by the ever-changing language of nature. Exploring movement, transformation and the endless possibilities of hair, the performance translated the rhythms and evolution of organic shapes and natural phenomena into expressive hair artistry.
Texture transformation was central to the performance. Hair moved from smooth to raw and from soft to structured, reflecting nature’s constant evolution and pushing it beyond its natural limits to create unexpected forms. More Inside hairspray, texturizing products and More Inside Dry Wax Spray provided structure, grip and definition while allowing the finished looks to remain dynamic and tactile.
Isaac Salido “Beauty Lives in the Streets”
Isaac Salido Pons brought WWHT 2026 to a close with “Beauty Lives in the Streets”, a performance exploring different perspectives on our responsibility towards beauty. Across nine scenes, the show presented creativity not simply as a way of making beauty, but as an opportunity to contribute to a better, more human, conscious and authentic world.
Thirty-nine characters came together to create a magical and extraordinary picture. The cut formed the starting point, establishing the shape, volume and foundation from which every creation emerged. Colour then introduced texture, depth and tone, bringing each cut to life. Together, cut and colour became two distinct yet complementary languages, each necessary to create something extraordinary. Three Davines products played a starring role: More Inside This Is a Strong Hold Cream Gel, This Is a Medium Hold Modeling Gel and This Is a Strong Hold Hairspray.
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Meet the Talent Green House 2026 Winner
Meet
the
Talent
Green
House
2026
Winner
After the five finalists introduced their creative visions during the Get Together Dinner on the first evening of World Wide Hair Tour 2026, the Talent Green House 2026 winner was announced on the WWHT stage.
The title was awarded to Tara-Lee Mitchell for her live performance “Women in Echo” by Davines Hair Art Director Tom Connell and Jesus Oliver.
Congratulations to all the participants!
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The venues
The
venues
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Get together dinner
Get
together
dinner
City of Arts & Sciences
City
of
Arts
&
Sciences
In the heart of Valencia, Davines hosted its Get together Dinner in a unique and iconic location: the Arquería and Paseo Sur of the City of Arts and Sciences.
The evening brought together great food, conviviality, live music, and the latest hair inspirations by Talent Green House.
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show
show
Roig Arena
Roig
Arena
Rising in the district of Quatre Carreres, just steps from the City of Arts and Sciences, Roig Arena is set to become a new cultural and sporting landmark in Valencia and served as the venue for the World Wide Hair Tour show performances.
With its striking ceramic façade and world-class architecture, it isn’t just a venue - it’s a symbol of ambition and community.
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party
party
La Noche del Rat Penat
La
Noche
del
Rat
Penat
Under the moonlit sky of Valencia, the arches that stretch like open arms to the starry sky, surrounded by fragrant Mediterranean gardens whispering secrets in the moonlight, the night transformed into a dreamscape of light, music, and pure joy.
The Davines Party at L’Umbracle was more than just an event. It was an invitation to celebrate, connect, and shine beneath the velvet night sky.
TomConnellDavines’ Hair Art Director is Manchester-born and based in London. He joined Davines in 2019 and has since been responsible for photo campaigns, directing the brand’s hair identity, performing major shows such as Hair on Stage, crafting the World Wide Hair Tour, and developing the bespoke education concept of “Creative Potential.”
JesusOliverWith over 20 years of international experience, he began his career in Valencia at just 13 and was already teaching by the age of 20. Seeking further growth, he moved to London to continue his education and later became Creative Director for an international brand in Italy. During this time, he launched the Janpsalon concept and developed his signature cutting method, Stylosophy.
AllilonAllilon is an independent, professional hair education company based in London. Founded in 2009 by two passionate friends, Johnny Othona and Pedro Inchenko, their mission is to share the love of craft and provide meaningful, hands-on education to hairdressers at every stage of their career.
RadioLondonRadio is a creative platform for broadcast creativity and celebrates hair. Established in 2010, it is one of London's most exciting hair salon brands with a unique, forward-thinking approach to hairstyling. The art team is known for developing their own modern cutting, colouring, and styling techniques, influenced by working at the art of London creative scene and on numerous editorials, hair and fashion shows.
JamesAbu-UlbaEstablished in 2012 and built on over 25 years of experience working alongside Davines, Method Education was founded on a simple yet powerful philosophy: elevating others. Driven by a passion for sharing innovative ideas with fellow hairdressers, he believes in unlocking the true potential within every stylist.
BenGraceWith nearly two decades of experience, Ben is known for his precision cuts and his ability to work with natural movement. His work reflects a blend of love for art, culture, and technical precision. He won Talent Green House in 2024 and his winning look was a fusion of English punk and the early techno era, capturing the raw energy of both worlds.
IsaacSalidoIsaac began his professional career as hairstyle and make up artist more than 20 years ago in his native island Menorca. Hairstyle allows him to regain the essence of every person, flowing from the inside out. For that, he has developed his own haircut techniques inspired by Vidal Sassoon’s legacy, maintaining the firm conviction that less is more.
DavideDiodovichDavide Diodovich is an aesthete and a dreamer, deeply in love with his craft. His professional journey is defined by a constant pursuit of beauty — natural, artistic and refined. A lover of simple, clean and precise forms, Davide is known for his instinctive attention to detail and his unexpected, effortlessly chic signature touches. This refined yet casual sense of style has become his trademark, setting him apart in the industry.
MirelaZenMirela Zen is an established Hair Stylist & Colorist of Albanian origin, in Italy for more than 20 years and currently lives in Bolzano. She has been working for 12 years at Norma Hair Studio, a well-known Italian salon. Over the years she has collected many personal satisfactions among Milano Fashion Week and photoshootings for various magazines.
TalentGreenHouseTalent Green House is an educational program that empowers stylists to unlock their full potential and become their best creative selves.
Led by Hair Art Director Tom Connell, the new program blends both inside-industry and outside-industry expertise, offering a well-rounded coaching experience for both personal and professional growth. The main prize is an exclusive Davines scholarship and WWHT2026 will give the Talent Green House finalist the opportunity to showcase their talent to the global Davines community!
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Relive the last edition in Berlin!
Relive
the
last
edition
in
Berlin!