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Water is the very element that sustains life on earth. This precious resource not only supports human existence but is also the lifeblood of our planet's diverse ecosystems. From rushing rivers to the depths of our oceans, water is home to countless species and underpins complex food webs. But human activities continue to place a strain on aquatic ecosystems causing two big issues: water withdrawal and water pollution.
Human activity is depleting our freshwater reserves
These activities include agriculture (70%), industry (around 20%) and domestic use (about 10%)1
Plastic build up in our waters is due to triple by 20602
Almost every ocean species has encountered plastic pollution, with nearly 90% being negatively affected3
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[1] UNESCO (2024), The United Nations World Water Development Report 2024: water for prosperity and peace; facts, figures and action examples, p.18; https://unesdoc.unesco.org/ark:/48223/pf0000388952
[2] OECD (2022), Global Plastics Outlook: Policy Scenarios to 2060, OECD Publishing, Paris, p.173 https://doi.org/10.1787/aa1edf33-en.
[3] WWF (2022) - Impacts of plastic pollution in the oceans on marine species, biodiversity and ecosystems, WWF Germany, Berlin, p. 4; https://wwfint.awsassets.panda.org/downloads/wwf_impacts_of_plastic_pollution_on_biodiversity.pdf
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This summer we’re inviting you to join us by getting involved in the Ocean Keeper campaign, raising awareness and driving positive action in our communities while encouraging salon visits and sales of our Essential Haircare and SU lines.
We’ve created a gift with purpose for your clients: a dry bag made with recycled ocean-bound plastic and designed with the fellow B Corp The Good Idea. Available through participating salons with the purchase of 3 SU or Essential Haircare products.
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We have committed to reducing total water use at the Davines Village by 50%* and decreasing water intensity in production by 75%* by 2030.
*Measured against 2023 levels in our offices and production plant
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We use eco-design principles to minimise the impact of our packaging and facilitate circularity through recycling. Since 2022, we have been incentivizing the collection of plastic waste by maintaining a 1:1 balance between the plastic used and the amount collected from the environment.
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