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Water – we drink it, we swim in it, we are it
Water
–
we
drink
it,
we
swim
in
it,
we
are
it
Water is the very element that sustains life on earth. This precious resource not only supports human existence but is also the lifeblood of our planet's diverse ecosystems. From rushing rivers to the depths of our oceans, water is home to countless species and underpins complex food webs. But human activities continue to place a strain on aquatic ecosystems causing two big issues: water withdrawal and water pollution.
The challenges we’re facing
The
challenges
we’re
facing
Water withdrawal
Human activity is depleting our freshwater reserves
These activities include agriculture (70%), industry (around 20%) and domestic use (about 10%)1
Water pollution
Plastic build up in our waters is due to triple by 20602
Almost every ocean species has encountered plastic pollution, with nearly 90% being negatively affected3
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[1] UNESCO (2024), The United Nations World Water Development Report 2024: water for prosperity and peace; facts, figures and action examples, p.18; https://unesdoc.unesco.org/ark:/48223/pf0000388952
[2] OECD (2022), Global Plastics Outlook: Policy Scenarios to 2060, OECD Publishing, Paris, p.173 https://doi.org/10.1787/aa1edf33-en.
[3] WWF (2022) - Impacts of plastic pollution in the oceans on marine species, biodiversity and ecosystems, WWF Germany, Berlin, p. 4; https://wwfint.awsassets.panda.org/downloads/wwf_impacts_of_plastic_pollution_on_biodiversity.pdf
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Calling all Ocean Keepers
Calling
all
Ocean
Keepers
This summer we’re inviting you to join us by getting involved in the Ocean Keeper campaign, raising awareness and driving positive action in our communities while encouraging salon visits and sales of our Essential Haircare and SU lines.
How Davines is protecting and restoring our waters
How
Davines
is
protecting
and
restoring
our
waters
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Reducing our “water footprint ”
We have committed to reducing total water use at the Davines Village by 50%* and decreasing water intensity in production by 75%* by 2030.
*Measured against 2023 levels in our offices and production plant
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Tackling plastic pollution
We use eco-design principles to minimise the impact of our packaging and facilitate circularity through recycling. Since 2022, we have been incentivizing the collection of plastic waste by maintaining a 1:1 balance between the plastic used and the amount collected from the environment.
Downloads
Ocean Keeper 2025 - Brochure EN
Ocean Keeper 2025 - Leaflet EN
Ocean Keeper 2025 - Pancarte A4 self EN
Ocean Keeper 2025 - Pancarte A5 self EN
Ocean Keeper 2025 - Pancarte A4 display EN
Ocean Keeper 2025 - Pancarte A5 display EN
Ocean Keeper 2025 - Shelftalker EN
Ocean Keeper 2025 - Value Cardboards EN
Read more
Read
more
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Our story
Our
story
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Our values
Our
values